Knock, Knock...Do You Know Who's There? Understanding Buyer Personas for Marketing
"I know a great knock knock joke, but you have to go first."
- Joan absolutely hates anything that will require her to fill out extra paperwork.
- Bob is literally terrified that his job will be taken over by robots before he reaches retirement.
- Anna graduated last year, and has never known a world without internet.
The key to making those valuable connections is understanding what actually motivates engagement in your potential buyer. Simply put, if you're not writing with a specific customer in mind, you might as well be shouting on a street corner; and nobody wants to do that. (Not even old-timey newsboys.)
Little Bird Marketing Presents: Ideal Client Personas
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P.S. Orange you glad I didn’t say banana?