363 episodes

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Ponderings from the Perch Little Bird Marketing & C-Suite Radio

    • Business
    • 5.0 • 110 Ratings

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

    Build Radical Relationships with Shawn Nason

    Build Radical Relationships with Shawn Nason

    He’ll admit, Shawn Nason is a lot.
    He’s looking for leaders who are mavericks.
    He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first. As an experienced evangelist and experienced ecosystem designer, he unapologetically challenges leaders to blow up outdated, siloed systems and rebuild them with an aligned, human-first approach. He states, “If you put the human experience first in business you will get the numbers you need.”
    He helps companies realize the tangible benefits of this commitment:

    employee retention

    staying relevant in business

    significant revenue growth

    regaining hope for what the business experience could be


    He and Priscilla talk about the state of leadership and how our culture creates the expectation that it will be lonely at the top. But being lonely at the top is a choice. Shawn notes that leaders are struggling to authentically be themselves and still make a difference at work. Everyone talks about things like having a growth mindset and the like, but there is not much talk about a heart mindset. At MOFI, they help leaders take that short but seemingly long journey from their head to their heart. They help leaders discover that you can be a CEO of a company and have wonderful relationships. You can be supported and understood. You can create an environment where people can be respected AND loved.
    As a former Disney Imagineer, he remembers how this insistence on the right environment and attitude at Disney was not an optional part of working there. In fact, this absolute drew a line in the sand - you’re either with us or not. When leaders take this stance the reality is that not everyone will follow and that is ok. When leaders let people go who cannot love their co-workers, they create a place where magic can be made and real growth is not thwarted.
    Give a listen to his thoughts on his most recently co-authored book, Kiss Your Dragons: Radical Relationships, Bold Heartsets & Changing the World. (link: https://www.amazon.com/Kiss-Your-Dragons-Relationships-Heartsets/dp/1944027866 ) In the end, they agree the secret to success means being transparent, building radical relationships and loving people.

    SPONSORS

    GIVEAWAY ALERT!
    Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get?
    A seat in her game-changing Social Influence Course, a $3,000 value.
    One of Priscilla’s top reads Social Selling by Timothy Hughes.
    Priscilla’s book, Collaboration is the New Competition.
    Your very own Ponderings from the Perch branded microphone.
    Little Bird Marketing branded wireless headphones.

    Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

    Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for m

    • 25 min
    How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation

    How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation

    ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame sales for not closing leads or listening to sales say marketing doesn’t deliver quality leads. Instead, we’ll share our expertise on how to pass the baton successfully from marketing to sales in a way that creates predictable revenue generation.
    Our CEO and Momma Bird, Priscilla McKinney, hosts our very own Chief Revenue Officer, Stephanie Douglass, to discuss the important focus needed on that important hand-off that happens at the intersection of sales and marketing. Getting that baton handed off correctly and cleanly has an incredible impact on revenue and B2B lead generation success. Together, they reflect on the challenges faced by businesses, particularly regarding meeting sales quotas, dealing with churn, and the frustration over the lack of visibility into marketing ROI.

    Stats to know:
    - 97% of C-Suite have revenue growth as a priority, along with customer retention
    - 1/3 of B2B marketing and revenue leaders say that their marketing efforts are not aligned with their revenue budgets.

    Stephanie points out it doesn’t matter how pretty things look; what matters is the bottom line. This is where CEOs and CROs meet and where the whole team should come together in agreement. Because at the end of the day, it doesn’t matter what problem you’re having, the bigger problem is that your company isn’t meeting the revenue goal. Priscilla and Stephanie emphasize the importance of aligning sales and marketing efforts and advocating for a shared responsibility model in the revenue marketing funnel.
    There are no “3 easy steps.” But there are steps you should take and KPIs you need to pay attention to. Understanding the metrics can help to predict revenue accurately. They break it down in this conversation. Get ready for actionable insights to help your business enhance revenue generation strategies through better alignment of sales and marketing efforts. Listen in for the 4 KPIs you really need to be looking at and understand.

    Watch How to Pass the Baton: Integrating Marketing and Sales for Predictable Revenue

    The acronyms explained:

    ROI - Return on Investment
    KPI - Key Performance Indicators
    MQL - Marketing Qualified Lead
    SQL - Sales Qualified Lead

    SPONSORS
    GIVEAWAY ALERT!

    Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? 
    A seat in her game-changing Social Influence Course, a $3,000 value.
    One of Priscilla’s top reads Social Selling by Timothy Hughes.
    Priscilla’s book, Collaboration is the New Competition.
    Your very own Ponderings from the Perch branded microphone.
    Little Bird Marketing branded wireless headphones.

    Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com t

    • 20 min
    Entrepreneurship in Market Research with Alisa Hamilton

    Entrepreneurship in Market Research with Alisa Hamilton

    It’s time to quit thinking inside the box you’re creating for yourself.

    Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear.

    Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed basis. She went out to focus group research companies to simply offer assistance, and her business organically grew from there. With her research training, the phrase “I’ve been in your shoes, let me help” brought the opportunity for brand building and delivering value to others.

    Great moderators provide a space for empathy and curiosity while engaging an audience. They break the ice by delivering a relaxed environment to discover the most accurate insights from the face-to-face focus group. As an experienced moderator, Alisa shares how, after losing the ability to be face-to-face, her appreciation for Qualitative in-person research grew exponentially. She believes that nothing delivers like an in-person moment.
    You’ll love their passion for Women in Research (WIRe) and hear about how they give back out of gratitude for their experience in this amazing insights industry. It’s always free to join. So, what’s keeping you from getting the support you need for your journey? 
    If you’ve ever wondered what the ups and downs of building a brand, listen to learn how Alisa grew a business she loves by doing what she loves. Need help on your next research project? Qual or quant, Alisa and her team are who you want to contact!

    SPONSORS
    GIVEAWAY ALERT!

    Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get?
    A seat in her game-changing Social Influence Course, a $3,000 value.
    One of Priscilla’s top reads Social Selling by Timothy Hughes.
    Priscilla’s book, Collaboration is the New Competition.
    Your very own Ponderings from the Perch branded microphone.
    Little Bird Marketing branded wireless headphones.

    Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

    • 22 min
    4 Things your Marketing Agency must know to Serve the Market Research Industry

    4 Things your Marketing Agency must know to Serve the Market Research Industry

    Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth.
    So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to gaining traction in terms of hitting revenue goals.
    To be of immediate significance as a content marketer in the insight industry, it is paramount to understand the variations of the buyers in the space. Any great marketing plan starts with creating meticulously detailed buyer personas that grasp the challenges, fears, aspirations, and frustrations of their ideal customers. Generic market research personas simply won't cut it, and success hinges on gaining granular insights into the target audience.
    A great marketing team for the insights industry also must understand the industry itself - the social influencers, brand captains, associations, organizations, podcasters, writers, conferences, and more. Inherent in understanding this market is also a seasoned perspective on how all of those players work together, where they compete, and where there is opportunity. An added layer of complexity also requires a great marketer to understand the restech landscape and understand how platforms, SaaS, knowledge management, outsourcing of operations, and team dynamics work for all of the players involved in consumer market research.
    If your insights firm is considering outsourcing your marketing efforts, make sure the experts you choose are not only well-versed in marketing but also in market research. Take this actionable advice as a template for a great conversation to make a meaningful partnership that will provide short-term and long-term growth for your company.

    Market Research Experts: https://littlebirdmarketing.com/market-research/

    SPONSORS
    GIVEAWAY ALERT!

    Priscilla Mckinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get?
    A seat in her game-changing Social Influence Course, a $3,000 value.
    One of Priscilla’s top reads, Social Selling by Timothy Hughes.
    Priscilla’s book, Collaboration is the New Competition.
    Your very own, Ponderings from the Perch branded microphone.
    Little Bird Marketing branded wireless headphones.

    Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

    • 15 min
    Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt

    Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt

    In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection.

    In this episode, Priscilla McKinney, CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt, CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers.
    In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino’s ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified.
    They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time.

    SPONSORS

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

    Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    • 23 min
    DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye

    DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye

    We’ve had DEI 101, can we advance? It’s time for 201.

    Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change.

    Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial in spirit, creatively minded, and service at heart, Kimfer is a seasoned professional with 20+ years of experience with a diverse background in design, digital marketing, and organizational and leadership development, just to name a few. She is also an Adjunct Professor teaching Creativity and Innovation for MBA students and has her MBA in Executive Leadership. She speaks locally, nationally, and globally and has most recently spoken at the 2022 and 2023 World Economic Forum regarding the importance of women on boards and what it means for women to have power, authority, and agency.

    As a spokesperson, Kim has recognized the emotional tension that arises when the topic of DEI is brought up. She notes, if we can tone down the emotional response when DEI is brought up, we can begin to approach the change just like we would an SEO strategy update. An emotional response does no good. Instead, she talks in this podcast about her approach and it’s making a difference! 
    Change is not going to happen overnight. Just like an SEO friendly content plan doesn’t happen overnight, diversity, equity, and inclusion require WORK and CONSISTENCY. If you’re ready to make an impact for real change in the workplace listen to the full conversation and learn how diversity, equity, inclusion, AND accessibility go hand in hand.

    SPONSORS
    Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ 

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

    • 33 min

Customer Reviews

5.0 out of 5
110 Ratings

110 Ratings

ninja steth jelly 7655 ,

I highly recommend this podcast

Priscilla brings a wealth of knowledge to her listeners. Her guidance is insightful and actionable.

malfoxley ,

Great show!

Priscilla, host of the podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

AngelRoman555 ,

Good job

Thank you putting your wisdom and knowledge out into the world! Sound quality is awesome too (I really appreciate that!

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