5 min Read
The Reality of B2B Sales in Marketing in 50 Amazing Stats
01
CONTENT MARKETING STATS
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02
SALES STATS
80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
Get this monthly social calendar for your business and get organized today!
03
SOCIAL SELLING
“30. The leading social platforms used by salespeople to discover new prospects (as per HubSpot’s 2023 Sales Strategy & Trends Report) are: 75% use Facebook 51% use Instagram 43% use LinkedIn 41% use YouTube 38% use X 27% use TikTok”
“Plus, businesses that prioritize social selling are 51% more likely to reach their sales quota, according to LinkedIn data.”
“Audiences exposed to brand messages on LinkedIn are six times more likely to convert, according to data from the social company.”
“Social media > search engines? For some people, yes. HubSpot x Brandwatch’s Global Social Media Trends Report provides a breakdown of consumers across different generations who search for brands on social media more often than on search engines GenZ (18-24 years): 36%Millennials (25-34 years) 22%GenX (35-54 years) 21%Boomers (55+): 6%”
“If you’re targeting customers in the U.S. and Asia, consider TikTok. The United States and Indonesia make up the platform’s largest audiences.”
“Of salespeople, 47% say that social media offers the highest quality leads, coming second after referrals from existing customers.”
“Over 40% of sellers in the U.S. and Canada are “very active for business purposes” on LinkedIn, WhatsApp, and X.”
“If you want to reach high spenders, consider TikTok. According to findings from a 2022 TikTok study, buyers that visit TikTok as part of their purchase journey claim to spend 1.6x more on their purchases than those who don’t.”
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