One day. 5 speakers. 5,976 ideas in my head.
Going into Insights Marketing Day this year I knew it was going to be good. When it comes to B2B digital marketing, it helps to get hands on experience along with great advice. We're often asked questions like, "How can I organize a marketing plan so I know we'll hit our revenue goals?" and "How do you develop an effective content distribution strategy?" This is the place where the questions are asked and answered -- out loud.
I've attended this event twice before and have never been disappointed. This time I was attending as a part of the Little Bird Marketing team and was hosting the event with our partner, Fieldwork. I had a sneak peek of the speakers and the content and maybe a little bit of a girl crush on Ann Handley (over 450,000 LinkedIn followers, anyone?). Now, trying to provide a “recap,” I’m struggling.
The first thing attendees noticed upon arriving at Insights Marketing Day, aside from the beautiful swag awaiting them, was a curious-looking woman in a butterfly suit. I think it’s safe to say that when presenting in a butterfly suit, it’s pretty important that your content kicks ass. Lucky for us, the presenter was Ann Handley, and the content, did indeed kick some ass. She eased our fears of AI stealing our jobs but still left us with a few tips for the future:
How do you like that swag?
The butterfly suit was followed by one of the most anticipated presentations of the day. Priscilla offered an overview of her newly published book, Collaboration is the New Competition. She gave us the mindset shift needed to embrace collaboration in the business world and realize that collaboration isn’t just about bringing diverse voices to the table.
Dino dove into the mix with a fresh look at influence and what that means for brands. He reminded us that our brand is not how we see ourselves but how consumers see us. He shared some of the most powerful ideas for integrating B2B influencers in our marketing plans:
Ever heard of a 194-slide presentation given over 40 minutes with no one falling asleep? 🙋 🙌 Two words that describe how we feel after listening to Andy speak: Mind. Blown. He guided us through an SEO journey that made ranking for “space launch service” seem easy. Proper SEO is a foundational strategy to make any inbound marketing funnel functional.
We can’t spill the tea on ALL of that content in this one blog, but we can tell you it starts with an SEO mindset, which means asking these questions:
You know, after the day we were having, it was hard to imagine the presentations getting much better. We had nothing to worry about because Johanna followed those acts like the pro she is and taught us a thing or two about telling a good story. Leading by example, she opened with a story about how getting personal can lead to greater success in business and gave us the tools to tell our own stories more effectively. Some of those tools are:
Inspired to watch these presentations in action?
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