Well, I can tell you that we have never been approached to create a Super Bowl commercial. I can’t imagine the stress in the creative room during that brainstorming session. We love to do good work, but I don’t fire people for awful ideas, which you’d like to think is a mythical portrayal of life at a national agency, but I am really unsure.
This new Anna Kendrick web commercial really is ingenious for doing what we all preach is the basis for a solid ad:
1. Speak to the common consumer
2. Tweak an already started cultural dialogue (be funny if possible)
3. Add pretty girl or likable spokesperson
What I could do without is most of the commentary. This only goes to show you Monday morning quarterbacks are not reserved for football alone. I chalk most of it up to ignorance. Whatever you think of the ad they managed to move the conversation about New Castle off one given Sunday and into the web realm where their actual demographic resides.
Personally, I love it when the industry mocks the industry. Super Bowl Commercials are what everyone “says” they are tuning in to see. This year, however, I am tuning in to see my team win. Go Broncos! Just to keep it fresh, I’ll serve Newcastle Brown Ale at the party, though.
BLOG AUTHORED BY
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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