Posts greater than 1,500 words receive an average of 68.1% more tweets and 22.6% more Facebook likes than a post under 1,500 words.
That seems counter intuitive. I hear everyday that people don’t want to read anymore. I think what is more often the truth is that people don’t want to be bored anymore. They are fed up with non-specific content with ambiguous trips compiled into poorly written paragraphs.
Ask yourself, “Couldn’t the opposite be true?” What I mean by that is, “Couldn’t people be desperate to read long form content about truly relevant topic delivered with a well-conceived opinion?” I don’t know that it matters if people agree so much as they tend to reward writers who make them think.
The problem may be that if “all the world is a stage” as Shakespeare wrote we are all suffering from the fact that social media has given a megaphone to the masses. In theory that is great, but when a musician steps up for the performance it is greatly appreciated when they tune their guitar first. It is a form of public service; one that pays back in listener loyalty.
So I ask you, “How are you wielding your megaphone?”, “How well are you tuning your guitar?”, and “What content could you prolifically write about while still delighting your audience?”
If you simply don't want to figure this out alone, give us a shout and we can walk you through a marketing evaluation and see if we are a fit.
At Little Bird Marketing we talk with business owners every day who know they are behind the eight ball on the social media front. They can intuit that epic content is more about talking with their clients and potential clients than talking AT them. In order to invest in epic content they feel they will have to reallocate budget they were spending on traditional advertising. This can be scary. We get that.
We remind business owners that no matter how much budget is spent, people are still buying from people. The humanizing effect that customized content can have on building brands and building brand loyalty is enormous. Besides, as Seth Godin says, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
What is your story? Now ask yourself if the size matters.
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