There’s a saying across the wall of my living room. “Live authentically.” It’s my rally cry. Oscar Wilde said it best, “Be yourself; everyone else is already taken.” Being yourself is being true to your personal brand, but what about your company brand? Great branding work distills and then communicates the measurable differences that set you apart from your competitors.
So, here are a few questions for you to ponder.
- What makes your brand unique?
- What is at the essence of what your company does differently?
- Why do loyal customers connect with you and keep coming back for more?
Because, here’s the secret: great branding is at its core nothing but authentic living.
Yesterday was my birthday. I’m a St. Patrick’s Day birthday. It’s a great birthday. I wear a green wig and invite others into my own brand of weird for the day. It’s a great excuse for me to press you, “How can you be your authentic self today?”
My business challenge for you is, how can your brand benefit from truly owning your company’s authentic story? What could you do today to strut your best stuff? How can you be clear about your brand’s promise?
BLOG AUTHORED BY
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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