A Framework for Effective Collaboration in B2B Digital Marketing
Collaboration. It's a term we often hear tossed around in boardrooms, classrooms, and between colleagues, promising grea...
There’s a saying across the wall of my living room. “Live authentically.” It’s my rally cry. Oscar Wilde said it best, “Be yourself; everyone else is already taken.” Being yourself is being true to your personal brand, but what about your company brand? Great branding work distills and then communicates the measurable differences that set you apart from your competitors.
So, here are a few questions for you to ponder.
Because, here’s the secret: great branding is at its core nothing but authentic living.
Yesterday was my birthday. I’m a St. Patrick’s Day birthday. It’s a great birthday. I wear a green wig and invite others into my own brand of weird for the day. It’s a great excuse for me to press you, “How can you be your authentic self today?”
My business challenge for you is, how can your brand benefit from truly owning your company’s authentic story? What could you do today to strut your best stuff? How can you be clear about your brand’s promise?
Collaboration. It's a term we often hear tossed around in boardrooms, classrooms, and between colleagues, promising grea...
When was the last time you put ‘joy’ and ‘work’ in the same sentence? Understandably, work is work – and there are certa...
Collaboration. It's a term we often hear tossed around in boardrooms, classrooms, and between colleagues, promising grea...
When was the last time you put ‘joy’ and ‘work’ in the same sentence? Understandably, work is work – and there are certa...
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