You can’t use up creativity. The more you use, the more you have. - Maya Angelou
We agree with this sentiment so strongly, it’s literally on the wall here at Little Bird Marketing. An office is much more than a place to work; it can be the physical manifestation of a brand. It can shape important first impressions for potential customers. It plays a part in company morale and connectivity of collaborators. Today we’re going to take you on a short tour of our creative agency, and show a bit of what drives our process in marketing.
Is it a metaphor?
First-time visitors to Little Bird often comment on the bright paint, illuminated signage, samples of our recent work, and quotes that we have on the walls. Sometimes overlooked is the antique orange Tom Thumb typewriter sitting on the front desk. You may have heard us mention the importance of content to a modern marketing strategy a few times (like here, here, or here!) The Tom Thumb typewriter is a daily reminder of how critical the writing process is to a well-rounded marketing strategy.
Team Work Makes the Dream Work
Collaboration is an integral part of the Little Bird process. Here, Beth Claybrook, Kahlief Steele and Priscilla McKinney discuss possibilities for new workflows to meet the needs of a client. The majority of the Little Bird office is comprised of the creative “pit”; an open workspace allows for flexibility (photo shoots, video review, impromptu meetings, etc.) and easy collaboration. Our roundtable for logo design, product photography pit crew, and video scripting consortium all rely on the work of many.
"Time flies like an arrow, fruit flies like a banana." - Groucho Marx
It’s easy to get so involved in creative work that time seems to disappear. We always keep an eye on it with a handy cross-time-zone clock display. Conveniently, this will also tell everyone in the Nest what time it is when Priscilla is speaking at Insights Marketing Day in London on February 23! (It should be about 8:00 AM here in Missouri.)
We hope you enjoyed a peek into the space where we make the magic happen! Want to know more about our process? Give us a shout!
BLOG AUTHORED BY
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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