In the age of the text, email, and slack frenzy, we sometimes forget that it's all about good ol' human-to-human connection. Despite our attempts to avoid interpersonal communication, video has become the ultimate relationship nurturer, especially when it's engaging and informative. Think of it as your charismatic wingman, delivering bite-sized nuggets of wisdom that captivate, educate, and leave your audience wanting more. These videos aren't just entertaining distractions; they're powerful tools that pack a punch. With their easily digestible format, they effortlessly grab attention, raise awareness, and drive sales.
Video marketing is the fastest way to sell in any business, and that includes the B2B world. But here's the scoop: despite online videos becoming as essential as your morning cup of coffee (or double-shot cappuccino no foam if you're picky like us Peeps), many marketers still shy away from unleashing their video prowess. Yet, video is a crucial part of any good content marketing strategy. Consistency is key. It shouldn’t just be a one-off strategy. One video does not a B2B marketing strategy make!
So here's the kicker: over half of the B2B market is already armed and ready with a B2B digital marketing arsenal, and video is their weapon of choice.
Still not convinced? Stick around, because we're about to blow your mind with some eye-opening video stats that'll have you Googling “Spielberg” to up your B2B marketing strategy game.
B2B Digital Marketing Video Stats
#1. 72% of customers preferred to learn about a product or service through video rather than text. (Source: HubSpot)
A whopping 72% of customers have spoken, and they'd rather sit back, relax, and let the videos do the talking. Sayonara, boring blocks of text! (Sorry, not sorry). According to the wise folks at HubSpot, video is the name of the game and integrating it into your overall B2B marketing strategy is crucial. However many products or services you offer, you need at least that many videos. Making short video content for TikTok, Instagram Reels, YouTube Shorts, etc should also be a part of your B2B digital marketing game plan as short videos become the holy grail of engaging and educating your target audience.
Product Video
#2. 88% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl)
Well, well, well, looks like video has some serious persuasion power! According to the folks at Wyzowl, 88% of people have been swayed to hit that "buy" button after watching a brand's video content. Videos aren't just for entertainment anymore; they're turning viewers into buyers faster than you can say "add to cart." So, if you're looking to seal the deal and convert those prospects into loyal customers, it's time to unleash the power of video in your B2B digital marketing plan.
Product Video
#3. Video is the number one form of media used in content strategy, overtaking blogs and infographics. (Source: HubSpot)
Video is now the undisputed champion. Video has surpassed blogs and infographics as the go-to form of media in B2B marketing strategies. With its ability to quickly (and we mean quickly!) captivate and engage audiences, video content allows brands to convey messages in a visually compelling and memorable way. You can even repurpose your written content by turning them into short videos. So we’re not saying goodbye to all sources of text— merely acknowledging that video is now at the forefront of B2B digital marketing.
Explainer Video
#4. 96% of people reported having watched an explainer video to learn more about a product or service. (Source: Wyzowl)
Explainer videos have emerged as a powerful tool for engaging and educating potential customers. With 96% of people admitting to watching explainer videos to gain a deeper understanding of a product or service, it's evident that they play a pivotal role in B2B marketing strategies. By leveraging the visual appeal and storytelling capabilities of explainer videos, businesses can effectively communicate their value proposition and showcase the benefits of their offerings to their target audience. Incorporating explainer videos into your content strategy is a proven way to engage prospects and drive engagement, ultimately leading to increased conversions and business success.
Blog Teaser
#5. Converting blogs into videos can provide you with a new source for driving traffic, as videos can boost your organic traffic by 157%. (Source: MonsterInsights)
How about that traffic-boosting revelation? Incorporating videos into your content strategy can have a transformative impact on driving traffic and increasing organic reach. We all know that organic reach is one of the most difficult pieces of the puzzle. The opportunity to get such a huge boost in organic traffic isn’t one you should let fall to the wayside. Consider converting your existing blogs into engaging videos. By leveraging the power of videos as part of your B2B marketing strategy, you can tap into a new source of audience engagement and significantly enhance your online visibility organically!
Micro Video
#6. The average user spent 88% more time on a website with video content compared to websites without video content. (Source: Forbes)
Turns out the average user can't resist the allure of videos. It keeps eyes on the screen longer. While the TikTok phenomenon seems to have proven this all too true, it holds true not just on social media sites, but on your website as well. More time spent on your website means your audience is learning more and more about your brand and services. More brand awareness, more loyal customers, more sales! Keep your potential customers and customers alike hooked by incorporating videos into your B2B marketing strategy.
#7. You have 53x more chances of ranking on the first page of Google if you have videos on your website. (Source: MonsterInsights)
If you're still relying solely on written content to conquer Google's first page, you're fighting a losing battle. The secret sauce? Incorporating videos into your B2B digital strategy gives you a mind-blowing 53x more opportunities to dominate that precious real estate on Google. So, say goodbye to being buried on page two (or page 10!) and hello to prime ranking. Prepare for SEO supremacy like never before and watch your competitors cry in pixelated despair!
Product Promotion Video
#8. 81% of marketers say their primary company has a budget specifically for video marketing. (Source: Hubspot)
Video marketing is clearly the VIP of the B2B digital marketing party, with 81% of marketers flaunting their video budgets like the latest fashion accessory. Businesses have caught onto the power of videos and are investing their money where the action and results are. If you’re a part of the 19% of businesses that aren’t prioritizing videos, then the time is now, right now, to start making videos for your business.
Landing Page Video
#9. 70% of B2B buyers and researchers watch videos throughout their path to purchase (Source: Google)
Listen up. Google is speaking. Google revealed that 70% of B2B buyers and researchers are watching video content throughout their path to purchase. They’ve discovered the ultimate binge-watching experience for business insights. In just two short years, there's been a 52% surge in video consumption. Almost half of these researchers are locking in 30 minutes or more of B2B-related video goodness during their research, with one-in-five researchers watching for over an hour. This isn't some casual cat video-viewing session. Videos matter to the success of your business.
#10. B2B marketers who use video grow their revenue 49% faster than those who don’t. (Source: WordStream)
According to WordStream, B2B marketers are catapulting their revenue growth at a staggering 49% faster rate than their video-shy counterparts. Whether you create engaging product demos, informative explainer videos, or capture customer testimonials, video has become an indispensable asset for marketing.
The B2B Digital Marketing Landscape
Even though the marketing landscape keeps evolving, it's crystal clear that video is an essential part of any B2B marketing strategy. Whether you need to convince your boss to invest in that epic video project, dominate the YouTube ad game, or even justify your obsession with Snapchat filters, these video marketing statistics will be your trump card.
Remember, one video won’t solve your marketing problems. Whether daily, weekly, or monthly, video needs to be a part of your content strategy. Your competitors are making videos. Your customers are craving videos. If you didn’t get the message yet— it’s time for you to make videos too.
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