When potential new clients walk in the door at Little Bird Marketing, they tend to be living pretty high on the anxiety scale. A few things we hear include:
- "Facebook used to be a goldmine and it just stopped working for us - overnight!"
- "I have executives breathing down my neck for results."
- "Nothing is getting us past this stupid plateau."
- "We don't know if social media is worth the time and effort."
- "We can't figure out what is working and what is a waste of marketing dollars."
The truths underneath these statements are less dramatic, but more dire. They include:
- No one has looked at a Google analytics report or even knows who has access to it
- They don't know who their absolute ideal client is, what they think, or how they buy
- They have no system for lead generation in place
- The sales cycle has slowly gotten longer and longer
- Discounts are becoming more frequent as a means to sell consistently
As Yogi Berra said, "The future is not what it used to be."
In this episode of Ponderings from the Perch,
we (eventually) discuss the future of marketing.
Here's a sneak peek at who the winners are in the future of marketing:
- Brands that pay attention to changing consumer behavior
- Companies who understand the meaning behind their own data
- Leaders who spend their very best resources developing epic content
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JUST TO RECAP YOUR OPTIONS FOR FUTURE AMAZING-NESS: Check out our FREE guide - The Future of Marketing, which covers these topics and more in much greater depth! Little Bird's Ponderings from the Perch Podcast pontificates on marketing. We talk a lot of other no-nonsense as well. It's just plain good fun, and nutritious too! Subscribe for a refreshing, every-other-week treat! |
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