I have always loved to write. My sisters will tell you (with immeasurable exasperation) that as a child I would talk out loud while writing what I was saying into the air as if my finger were a pen. Yeah, I got picked on a lot as a kid. But I digress. I love to write copy for clients. I also do a lot of editing and that is met with mixed reviews as thrift in writing seems to have lost its deserved popularity. I am tired of books that take 243 pages to tell me what they could have delivered in 8 well-written pages. As Mark Twain said, “I didn’t have time to write a short letter, so I wrote a long one instead.” As I write or edit I try to channel Mr. Twain reminding myself that truly loving the reader means culling your thoughts and delivering meaningful content without regard to page count.
What could you cut out to deliver your story more succinctly? How would that improve your blog, your brochures, your emails?
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Priscilla McKinney
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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