--- title: 5 Fun Ways to Use GIFs in Email Marketing description: While you may not know how to pronounce it, a GIF can be a powerful tool in helping you reach more potential buyers. Because they fit in most image-friendly formats, work well on mobile and in virtually all email clients, they can express dynamic ideas in a compact space that's accessible to all. image: https://blog.littlebirdmarketing.com/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/5-fun-ways-to-use-gifs-in-email.gif --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 4 min read # 5 Fun Ways to Use GIFs in Email Marketing ![5 Fun Ways to Use GIFs in Email Marketing](https://blog.littlebirdmarketing.com/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/5-fun-ways-to-use-gifs-in-email.gif) -               We’ve all seen them– those moving images that have taken over the internet. GIFs (or Graphics Interchange Format) have become increasingly popular in social media, blogs, and marketing as a whole. Although they made their debut in 1989, their usage has skyrocketed since the creation of sites like Giphy. Since then, it seems like every social media channel and marketing software has developed some sort of GIF integration. Whether it's [Homer from The Simpsons backing up into a bush](https://media.giphy.com/media/jUwpNzg9IcyrK/giphy.gif) or [Tina Fey high-fiving Amy Poehler](https://media.giphy.com/media/CeTbGed3UxRbG/giphy.gif), you’ve probably sent a GIF in a text or shared one on Facebook. So, why aren’t you using them in your email marketing? ![GIF: A word that will cause the next Civil War over how it's pronounced.](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/gif-gif.gif?width=220&height=180&name=gif-gif.gif) "[GIF:](https://www.urbandictionary.com/define.php?term=Gif) A word that will cause the next Civil War over how it's pronounced." While you may not know how to pronounce it, a GIF can be a powerful tool in helping you reach more potential buyers. Using an animation in your next email can help you express emotion, produce laughter and [make your email more engaging. ](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email) Ready to jump on the GIF train? Try one of these fun ways to use GIFs in your next email! #### 1. Replace an Image Psst... Did you know that GIFs are still mobile friendly? There's no doubt that images are one piece of a successful email. Next time you find yourself importing an image-- stop, drop, and head to [GIPHY](https://giphy.com/).  With a smaller file size than a video, a GIF can give your email the animation it needs without slowing anything down.  ![GIF files are mobile friendly, and pretty much on all platforms - that's one benefit of having existed since the 80s. ](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/gif-in-email-mobile.gif?width=250&height=200&name=gif-in-email-mobile.gif) #### 2. Promote a Product or Service A GIF may be the perfect way to reintroduce your product or service to your email list. Promoting a sale or the launch of a new product? Try using a GIF that includes people [shopping](https://gph.is/1ncQyqR). Wanting to book more consultations? Try searching “meeting” in a GIF hosting site and see what you can find. ![There's lots of things you can sell!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/gif-in-email-sales.gif?width=340&height=256&name=gif-in-email-sales.gif) #### 3. Get Custom You could spend hours lost in the countless GIFs on the internet– there’s no shortage. However, creating a custom GIF allows you to use your own products, people, or images.  With a little practice in a program like Adobe Photoshop, you can create your own GIF that's perfectly tailored to your next email.  ![Using Photoshop on your computation device is a good way to create animated graphics interchange files. Rambo approves. ](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/rambo.gif?width=320&height=240&name=rambo.gif) #### 4. Tell a Story or Explain a Process Let’s be honest– pictures make every book a little bit better. The same thing applies to your emails. Try breaking your text up with a GIF that helps you tell your story or explain a step-by-step process. ![Use a GIF to break up your story or to better explain a process.](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/process-explain.gif?width=271&height=234&name=process-explain.gif) #### 5. Showcase Your Company Culture It’s time to let your reader behind the scenes. It’s been proven that people do business with people they know, like and trust. Consider creating an email that introduces your team or reveals your brand personality. This is perfect for those quirky GIFs of your [favorite animal](https://media.giphy.com/media/mokQK7oyiR8Sk/giphy.gif), a [steamy cup of coffee](https://media.giphy.com/media/3jVT4U5bilspG/giphy.gif), the [perfect cheers of your favorite after-work drink](https://media.giphy.com/media/l3c5RJr6yRKyyIw00/giphy.gif), or Ryan doing some sick disc moves. ![SHRED BRO!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180316-5-fun-ways-to-use-gifs-in-email-marketing/ryan-summer-disc-shredding-never-give-up.gif?width=300&height=300&name=ryan-summer-disc-shredding-never-give-up.gif) Okay, so now you’re an email master (or close to it). Are you curious [how you can make every blog even more awesome?](https://blog.littlebirdmarketing.com/how-to-make-every-blog-even-more-awesome) Stop thinking blogs are a thing of the past and let us help! ---   **[![Check out our free download - 9 Reasons People are Ignoring Your Emails](https://no-cache.hubspot.com/cta/default/597408/e7e7968a-a7e0-41a8-bcd0-ca4441fdd79d.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/e7e7968a-a7e0-41a8-bcd0-ca4441fdd79d)Are your emails getting the engagement they deserve?** [Be sure to check out our guide](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email), and rectify the mistakes you've been missing to improve your response rate! 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[Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) ## [4 Ways to Stay Relevant with Email Marketing \[INFOGRAPHIC\]](https://blog.littlebirdmarketing.com/4-ways-to-stay-relevant-with-email-marketing-infographic) If you follow the content marketing industry at all, you’ve probably heard buzz that social media is the new email. Whil... ### You may also like: [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Email Automation: Which Platform is Best for B2B Companies](https://blog.littlebirdmarketing.com/email-automation-which-platform-is-best-for-b2b-companies) While we all wish we had some Sisterhood of the Traveling Pants magic when it comes to B2B email marketing automation, i... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Your B2B Marketing Strategy Roadmap](https://blog.littlebirdmarketing.com/your-b2b-marketing-strategy-roadmap) Humans work better with clear direction, and so will a marketing plan. While most marketing templates or strategy roadma... [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) ## [4 Ways to Stay Relevant with Email Marketing \[INFOGRAPHIC\]](https://blog.littlebirdmarketing.com/4-ways-to-stay-relevant-with-email-marketing-infographic) If you follow the content marketing industry at all, you’ve probably heard buzz that social media is the new email. Whil... 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