--- title: A Bird's Eye View of the Insights Space description: Inside any insight lies a question— what are you going to do with it? Insights aren’t just “aha moments.” They provide valuable information in the decision-making process. image: https://blog.littlebirdmarketing.com/hubfs/20230102-lbm-blog-a-little-birds-eye-view-on-the-market-research-industry_feature.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # A Bird's Eye View of the Insights Space ![A Bird's Eye View of the Insights Space](https://blog.littlebirdmarketing.com/hubfs/20230102-lbm-blog-a-little-birds-eye-view-on-the-market-research-industry_feature.png) -               As a long-time supporter of more podcasts within the market research industry, our team was happy to see a new joiner this year. Not only was it an impressive beginning with pretty illustrious guests, but it obviously struck a chord within the industry getting nominated for the illustrious “MR Podcast of the Year” award! So, we’re impressed with the [Stravito](https://www.linkedin.com/company/stravito/) team and delighted when they asked me to come on [The Consumer Insights Podcast](https://podcasts.bcast.fm/e/0njql2r8-bird-s-eye-view-of-the-insights-space-priscilla-mckinney) with Founder and CEO [Thor Olof Philogène](https://www.linkedin.com/in/thorolof/?originalSubdomain=se). Thor was ready with his “bird” references which pleased me tremendously, and I loved his idea of letting me share my “bird’s eye view” of this industry from this interesting perch where I sit. If you don’t know it already, I’m not a market researcher. I’m a trained Cultural Anthropologist turned digital marketer. With these unique set of skills I focus on serving the market research industry.  Thor and I share a real focus on the action that proceeds from the actual earned insight. As he mentions, Inside any insight lies a question— what are you going to do with it? We agree that insights aren’t just “aha moments.” Instead, they are the foundation of the decision-making process. From my perspective, market research provides that focus, creates the container within which we get to spark the creative idea. The boundary, although perhaps counterintuitive to some, actually allows for tremendous creativity. Instead of a million different diluted ideas, insights give us that framework within which to dream and make ideas come alive.  In marketing, no one has unlimited budget. We all need to do what we can do *meaningfully*. Market research and insights help to narrow our focus and say no to things that are really just distractions. As is customary on Thor’s podcast he did as about my opinion as a colleague about what is missing from the insights industry. I still believe that market researchers by their output deserve a seat at the C-suite table. But often I find that there isn’t enough business acumen for them to correctly present their findings. While they might be the person at that proverbial table with the most important piece of information, all too often, for failure to communicate in business speak, the great a-ha is lost and the connection is not made between the insight and the most pressing business challenges discussed at that same table.  By contrast, when market researchers have tremendous business prowess and the ability to translate their findings into that world, there really is no stopping the momentum they can build to drive a brand forward.  Lastly, Thor asked me to share a few pieces of advice for those getting started in the industry. My advice is as follows:  #1. Get involved in associations like [Women in Research](https://www.womeninresearch.org/) - It’s FREE and you don’t have to be a woman to join. #2. Get engaged in your industry and look for places that need help, where you can ***give*** help. #3. Never underestimate the power of collaborating with your competitor. (Shoutout to [Sarah Kotva](https://www.linkedin.com/in/sarahkotva/)at [Fieldwork](https://www.linkedin.com/company/fieldwork/) for doing this beautifully!) While this is a great overview of what we discussed, you’ll miss the love, the laughs and the sense of connection you’ll get by listening to the episode for yourself over on [The Consumer Insights Podcast](https://podcasts.bcast.fm/e/0njql2r8-bird-s-eye-view-of-the-insights-space-priscilla-mckinney). ### Discover More [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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[Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Podcast Recap: Priscilla McKinney on Simplify Tech Talk](https://blog.littlebirdmarketing.com/podcast-recap-priscilla-mckinney-on-simplify-tech-talk) Our CEO, Priscilla McKinney, was a guest on Taran Agarwal’s podcast, Simplify Tech Talk, to discuss AI integration, her ... [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Collaboration: The New Competitive Edge in B2B Marketing](https://blog.littlebirdmarketing.com/collaboration-the-new-competitive-edge-in-b2b-marketing) Our CEO, Priscilla McKinney, recently revealed the secret sauce on the IN CLEAR FOCUS podcast about transforming the bus... 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