--- title: "Podcast Recap: Priscilla McKinney on Simplify Tech Talk" description: CEO Priscilla McKinney discusses AI’s integration into market research and the importance of collaboration on Taran Agarwal's Simplify Tech Talk podcast. image: https://blog.littlebirdmarketing.com/hubfs/20241001-lbm-simplify-tech-podcast-feature.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 1 min read # Podcast Recap: Priscilla McKinney on Simplify Tech Talk ![Podcast Recap: Priscilla McKinney on Simplify Tech Talk](https://blog.littlebirdmarketing.com/hubfs/20241001-lbm-simplify-tech-podcast-feature.png) -               Our CEO, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), was a guest on [Taran Agarwal](https://www.linkedin.com/in/taranagarwal/)’s podcast, [Simplify Tech Talk](https://www.simplifytech.ai/podcast/episode/27daa5e8/ai-in-marketing-priscilla-mckinney-on-creativity-ethics-and-strategy), to discuss AI integration, her background in business and networking, and her book, [*Collaboration is the New Competition*](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414).  Together they discuss AI’s role in the future of market research and data analysis and its integration into everyday life, such as Google searches and chatbots like Chat GPT. They highlight its role in sparking creativity and accelerating idea generation, arguing against waiting for AI to be perfected before implementation and drawing parallels with other technological advancements. Why? Because AI, in all of its imperfections, is a tool that enhances human capabilities rather than replaces them. For example, AI helps market researchers quickly find relevant information from past studies, which should encourage businesses to embrace these tools while addressing inherent biases and ethical considerations.  "Let AI do the heavy lifting and bring the right pieces to you,” Priscilla explains. “Now let \[a worker\] who is highly skilled sort through it. It is going to enable those jobs in a very powerful way." Priscilla also explains that her international background enriched her perspective on business collaboration and networking. From her time living in Spain, attending boarding school in Germany and experiencing four high schools across three different countries, this diverse upbringing exposed her to various cultures and beliefs inherently hidden, allowing her to understand the deep-seated cultural and psychological factors that influence consumer behavior and shape effective collaboration frameworks.  Networking beyond one's immediate field and making diverse connections sets the stage for more success at tackling complex challenges. In business, you may not know what is coming next, which is why it’s paramount to be connected to someone who does. 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[Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Collaboration: The New Competitive Edge in B2B Marketing](https://blog.littlebirdmarketing.com/collaboration-the-new-competitive-edge-in-b2b-marketing) Our CEO, Priscilla McKinney, recently revealed the secret sauce on the IN CLEAR FOCUS podcast about transforming the bus... 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