We just might go ballistic if someone else tells us that "Facebook is dying." It seems like a popular thing to say, but to what end? For marketers who base decisions on actual statistics instead of feelings it is important to us that we know exactly what we are saying. For our clients and indeed all companies with a social media presence it is equally important. I could also point out that "families are dying," or "the use of money is dying". The truth is that all of these things are CHANGING. It is more helpful, instead, for interested parties to understand WHAT exactly is changing.
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