We can all picture a friend we could call our ‘BEST’ friend. We know their face, their favorite food, the music they like – they’re great! You know, what if there was a way to create THOUSANDS of nearly-perfect clones so you can have THOUSANDS of best friends?
Okay, maybe that’s not a good idea. But you know what is a good idea? THOUSANDS of potential customers!
That’s the premise of Facebook’s Lookalike Audiences. You upload an email list consisting of your best customers, and Facebook uses that to show your ads to people who are almost exactly like them!
Here’s why you should use Facebook’s Lookalike Audiences when creating your digital ads:
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Facebook does the dirty work.
Facebook will automatically sift through your uploaded list and find commonalities from each, and then compile a NEW list to target. From here you can refine and target further, but it’s a lot less hassle than having to start from scratch. -
It’s fast. Really fast.
For most lists, Facebook can create a Lookalike Audience of hundreds of thousands of individuals in less than a half hour – leaving you and your BFF more time to work on your matching charm bracelets. -
It’s highly effective.
As of right now, Lookalike Audiences are near the top of Facebook's targeting tools you can use to find your ideal customer. By targeting people who are nearly identical to your current customers, you spend less money putting your ads in front of people who aren’t interested.
Sound like a perfect addition to your social media strategy? Here's how to find it! Facebook will walk you through the steps, and you'll be maximizing your custom social audience in no time!
Want more social media for business tips? Check out our guide, "How to Attract Customers on Facebook!" It's chock-full of actionable insights to get your business a competitive advantage in the social wonderland.
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Social Media for BusinessPriscilla McKinney
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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