--- title: Give the People What They Want - Social Posting Tips! description: Pointers from Murney and Associates' Director of Marketing, Kyle Drenon, on how an in-house marketing agency (or anyone else) can create engaging social content custom tailored to their audience. Excerpts from Drenon's strategy talk on the Ponderings from the Perch podcast with Priscilla McKinney. image: https://blog.littlebirdmarketing.com/hubfs/blog/20180228-give-the-people-what-they-want-social-posting-tips/give-the-people-what-they-want.jpg --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # Give the People What They Want - Social Posting Tips! ![Give the People What They Want - Social Posting Tips!](https://blog.littlebirdmarketing.com/hubfs/blog/20180228-give-the-people-what-they-want-social-posting-tips/give-the-people-what-they-want.jpg) -               > “It’s tough to know what people are always looking for; just give it your best guess, and be a good student of your data.” [In a recent Ponderings from the Perch podcast](https://podcast.littlebirdmarketing.com/priscilla-reviews-lifestyle-blogging-with-kyle-drenon-content-strategies-for-in-house-marketing-teams), Kyle Drenon, Marketing Director of Springfield’s [Murney and Associates](http://www.murney.com/blog/) discussed with us the intricacies of creating quality social posts. In addition to sharing a lot of tips for content marketing in general, Drenon shared some actionable insights about content distribution strategies - create a system for publishing, and adapt the strategy to meet the various audiences on those networks. ![Kyle Drenon, Murney & Associates Marketing Director](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/20180228-give-the-people-what-they-want-social-posting-tips/drenon.png?width=150&height=150&name=drenon.png) > “Each article we publish has to have something that will play on each of those mediums (various social networks.) A strong header image is important for Facebook, as is the headline. The headline is vital for Facebook. I put about 60 percent weight on the headline to the content, because we have to get them in the door first.” Murney’s blog offers an excellent lesson in content marketing by focusing on an element of homebuying that isn’t often highlighted by realtors: the community. The community-focused blog touches on intangibles like good food, local art, shared history and cultural events that tie the Springfield area together. This strategy, according to Drenon, is the byproduct of being a life-long Springfield resident, and by listening to his audience’s feedback. > “I’m constantly thinking of ideas - every time I look at something - it’s trying to find a way to turn that into something that would be an interesting article. One of the best ways to do this is to be a good listener in conversations. Good conversation is a great way to create content.” [Check out the whole podcast to get more social publishing tips and insights!](https://podcast.littlebirdmarketing.com/priscilla-reviews-lifestyle-blogging-with-kyle-drenon-content-strategies-for-in-house-marketing-teams) **[![Subscribe to Our Podcast](https://no-cache.hubspot.com/cta/default/597408/8ade1606-8968-4d31-8afa-8dcad013f8df.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/8ade1606-8968-4d31-8afa-8dcad013f8df)**   #### *Special shoutout to Kyle and the Murney crew for winning an Addy award for their blogging at the recent [AAF Joplin/Springfield Addy Awards!](https://www.facebook.com/AAFJoplin/)*   ### Discover More [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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