--- title: How to Boost Your Online Reputation with Client Reviews description: They say bad publicity is better than no publicity, but is that really true? Managing online reviews is one way to manage your online reputation. image: https://blog.littlebirdmarketing.com/hubfs/blog/One-Off/Online-Review.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 3 min read # How to Boost Your Online Reputation with Client Reviews ![Online-Review.png](https://blog.littlebirdmarketing.com/hubfs/blog/One-Off/Online-Review.png) -               It is estimated that 90 percent of all customers look at online reviews prior to making a purchase. Strangely, due to search engine algorithms, in some instances even negative reviews can drive traffic and that can be good. But the last thing we want is our online traffic increasing in tandem with poor reviews. Every business needs to be effectively garnering positive reviews while monitoring all reviews.  [To conveniently ask your loyal customers to give you a Google review, just give them this handy instruction sheet we created with you in mind!](https://info.littlebirdmarketing.com/review-my-business-on-google-3298493802) There are several reasons having reviews online are beneficial: - People tend to trust businesses that allow their evaluations to be posted online; whether those ratings are good or bad. - When people leave reviews on social networking sites, it provides a business with free publicity.  - People pay attention to what other consumers say about a product; and if a review is bad, they will sometimes try to convince themselves why their experience will turn out differently. - When customers leave feedback on Google+, the business rating on Google increases, so they move up in Google searches. - Aggregate reviewing sites are increasingly popular.  #### Did You Know? **Amazon** has been allowing customers to review and publicly post online reviews for more than 20 years.   **Yelp** is one of the faster growing review companies providing third party reviews. Consumers leave a review, and the business owner can respond directly.  **Facebook** allows people to leave ratings and reviews, and these reviews are commonly considered some of the more influential reviews available. **Twitter** doesn’t have a place to leave reviews like Facebook does, but consumers may do a search about a company and scroll through customer reviews and look for comments: positive or negative for a particular business. #### Monitoring Your Online Reputation Businesses need to monitor what others are saying about them and react with appropriate business decisions. If a reviewer says a company has terrible communication, then the company should ensure they respond to concerns and questions. Here are a few handy tools to help you stay informed and give you the chance to respond:  [If This Then That](https://ifttt.com/) — This website allows you to type in “if this”, for example, if your business name is mentioned, “then that” which could be a message is sent to you. This can deliver actionable data to you in real time.  [IceRocket](http://www.icerocket.com/) — IceRocket is a tool that lets the user search blogs, Twitter, Facebook, and other sites for specific terms, such as your business name, or sales representatives, or other things that might be mentioned in an online review. [Google My Business](https://www.google.com/business/) — You can ask customers to leave a review on Google My Business, then this website allows you to respond to the review. If the review is bad, you can take ownership and tell the customer you’ll try harder or offer a rebate the next time they shop with you. When they leave a good review you can thank the customer. Either way, Google believes customers like knowing that you’re paying attention, and that makes them leave more reviews and remain customers. It is important to pay attention to what customers say about you online. You have a responsibility to monitor what others say, and if necessary, make adjustments. If this subject matters to you greatly, be sure to check out our podcast episode called [Priscilla Plays the Rating Game](https://podcast.littlebirdmarketing.com/priscilla-plays-the-rating-game) with even more insight to the importance of third party reviews!   Don't forget this [amazing and FREE download](https://info.littlebirdmarketing.com/review-my-business-on-google-3298493802) we created just for you. You simply complete the top line to customize it for your business and send it out to your great clients. With simple instructions, you'll find many who truly love your company are more than willing to give you the proper recognition!   ### Discover More [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Business Culture](https://blog.littlebirdmarketing.com/topic/business-culture) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) Nobody wants to be a benchwarmer, but neglecting to invest in your LinkedIn can put you on the sidelines. 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Your calendar is filling up with 2025 planning meetings, and somewhere on that agenda is "social m... ### You may also like: [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) Nobody wants to be a benchwarmer, but neglecting to invest in your LinkedIn can put you on the sidelines. [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Is LinkedIn the Best Social Platform for Lead Generation?](https://blog.littlebirdmarketing.com/is-linkedin-the-best-social-platform-for-lead-generation) Every time I teach a LinkedIn seminar, someone asks me the same question. Is LinkedIn really the best social platform fo... [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [New Year, New Social Content Calendar](https://blog.littlebirdmarketing.com/new-year-new-social-content-calendar) It's that time again. Your calendar is filling up with 2025 planning meetings, and somewhere on that agenda is "social m... 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