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    The Little Bird Marketing Blog Notes From the Nest


    2 min read

    Is Your Marketing Stuck? Thoughts on Brand Positioning Statements and Ideal Buyer Personas

    If I really boil it down to its essence people come to Little Bird Marketing because they are STUCK. Some business have been successful, but they have hit a plateau that now seems insurmountable. Some have not yet enjoyed that initial success and are wondering what they did wrong. Either way, our GET UNSTUCK methods are tangled up in two important fundamentals: 

    • Understanding your Ideal Client (Buyer Persona)

    • Reflecting on a Well-Crafted Brand Positioning Statement

    How are these two so tantamount to business success, you ask? Check out this episode of Ponderings from the Perch, the Little Bird Marketing podcast.

    Priscilla Will Show You Her Tabuchi if You Show Her Yours: Thoughts on Brand Positioning Statement

    Together with my producer, Dan Leadbetter we discuss one of my favorite topics, The Shoji Tabuchi Show along with addressing not only the importance of your Brand Positioning Statement, but also Persona Development.

    As promised in the podcast here is Dan Leadbetter's Brand Positioning Statement we created LIVE:
    I'm Dan Leadbetter, a professional emcee who will ignite the social vibe at your next event. I bring spontaneous humor and engaging observations to create a fun and comfortable atmosphere for your evening. I kick corporate events up a notch with industry-specific humor. I also help causes struggling in obscurity deliver an effective fund raising event. I bring a fresh perspective to the issue that sparks conversation and ultimately compels the audience to open their wallets. Whether entertainment or infotainment, I am always a crowd pleaser.

    Give a listen and see if you can create your own brand positioning statement and get some clarity about what needs to be done in your marketing strategy in 2017! If you decide you're ready to have a go at this with experts, just give us a shout!

    Need more direction about Buyer Personas? 

    Check out this guide we've created to help you create your own Buyer Personas to help you create meaningful content that sells. It's time for some fun, so checkout The Perfect Persona to walk you through creating that first persona and start focusing on the absolutely most ideal client for your product or service! 

    BLOG AUTHORED BY

    Priscilla McKinney

    Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.

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