--- title: Thoughts on Brand Positioning Statements and Buyer Personas description: Brand Positioning Statements are not busy work! They are a road map to remain in the world of clarity in business. Buyer persona development can be just as powerful a guiding force. It is an essential first step before creating meaningful sales goals. Brand Positioning Statements remind you who you best server and how you most uniquely do what you do as a firm. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business. image: https://blog.littlebirdmarketing.com/hubfs/Podcasts/priscilla-will-show-you-her-tabuchi-if-you-show-her-yours.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # Is Your Marketing Stuck? Thoughts on Brand Positioning Statements and Ideal Buyer Personas ![priscilla-will-show-you-her-tabuchi-if-you-show-her-yours.png](https://blog.littlebirdmarketing.com/hubfs/Podcasts/priscilla-will-show-you-her-tabuchi-if-you-show-her-yours.png) -               If I really boil it down to its essence people come to Little Bird Marketing because they are STUCK. Some business have been successful, but they have hit a plateau that now seems insurmountable. Some have not yet enjoyed that initial success and are wondering what they did wrong. Either way, our GET UNSTUCK methods are tangled up in two important fundamentals:  - Understanding your Ideal Client (Buyer Persona) - Reflecting on a Well-Crafted Brand Positioning Statement How are these two so tantamount to business success, you ask? Check out this episode of Ponderings from the Perch, the Little Bird Marketing podcast. #### [Priscilla Will Show You Her Tabuchi if You Show Her Yours: Thoughts on Brand Positioning Statement](https://podcast.littlebirdmarketing.com/priscilla-will-show-you-her-tabuchi-if-you-show-her-yours-thoughts-on-brand-positioning-statements) Together with my producer, Dan Leadbetter we discuss one of my favorite topics, The Shoji Tabuchi Show along with addressing not only the importance of your Brand Positioning Statement, but also Persona Development. **As promised in the podcast here is Dan Leadbetter's Brand Positioning Statement we created LIVE:** I'm Dan Leadbetter, a professional emcee who will ignite the social vibe at your next event. I bring spontaneous humor and engaging observations to create a fun and comfortable atmosphere for your evening. I kick corporate events up a notch with industry-specific humor. I also help causes struggling in obscurity deliver an effective fund raising event. I bring a fresh perspective to the issue that sparks conversation and ultimately compels the audience to open their wallets. Whether entertainment or infotainment, I am always a crowd pleaser. [Give a listen](https://podcast.littlebirdmarketing.com/priscilla-will-show-you-her-tabuchi-if-you-show-her-yours-thoughts-on-brand-positioning-statements) and see if you can create your own brand positioning statement and get some clarity about what needs to be done in your marketing strategy in 2017! If you decide you're ready to have a go at this with experts, just [give us a shout](https://info.littlebirdmarketing.com/free-marketing-assessment)! #### **Need more direction about Buyer Personas? ** Check out [this guide](https://www.littlebirdmarketing.com/buyer-personas/) we've created to help you create your own Buyer Personas to help you create meaningful content that sells. It's time for some fun, so checkout [The Perfect Persona](https://www.littlebirdmarketing.com/buyer-personas/) to walk you through creating that first persona and start focusing on the absolutely most ideal client for your product or service!  ### Discover More [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers](https://blog.littlebirdmarketing.com/soar-and-revenue-sprint-maximizing-results-for-new-and-existing-customers) You've been in enough meetings to know when someone's selling you busy work disguised as marketing strategy. The deck lo... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Common Myths about Buyer Personas](https://blog.littlebirdmarketing.com/common-myths-about-buyer-personas) Marketing leaders hear conflicting advice about buyer personas. Some call them game-changers for revenue growth, while o... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [4 Easy Steps to Building an Annual Marketing Plan](https://blog.littlebirdmarketing.com/4-easy-steps-to-building-an-annual-marketing-plan) The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE ye... ### You may also like: [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers](https://blog.littlebirdmarketing.com/soar-and-revenue-sprint-maximizing-results-for-new-and-existing-customers) You've been in enough meetings to know when someone's selling you busy work disguised as marketing strategy. The deck lo... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Common Myths about Buyer Personas](https://blog.littlebirdmarketing.com/common-myths-about-buyer-personas) Marketing leaders hear conflicting advice about buyer personas. Some call them game-changers for revenue growth, while o... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [4 Easy Steps to Building an Annual Marketing Plan](https://blog.littlebirdmarketing.com/4-easy-steps-to-building-an-annual-marketing-plan) The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE ye... 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