“But he said we wouldn’t get the treasure we seek, on account of our ob-stac-les!”
- Pete, O Brother Where Art Thou
If there’s one thing we hate, it’s obstacles. The start/stop/research/repeat time-drain that can wreck your afternoon when prepping social media posts is contrary to all of the instant gratification that the internet so frequently offers. But it’s not just the loss of time that hurts, is it? When you upload a great photo to go with your post, and the BEST part of it gets cut off, it looks bad, and undermines all of your efforts.
If it were just Facebook, it would be one thing. We, intelligent individuals, could certainly commit to memory the width and height (in pixels) for the variety of different photo uploads. Right? Let’s see...standard image size for posts, cover image, profile image, and nine variations on ad image sizes with percentage restrictions on text. You know what? Nevermind. We intelligent individuals could instead use that brain-space for important information, like retaining potentially relevant quotes from Coen Brothers movies (time is a flat circle, see?)
It doesn’t matter anyway, because it isn’t just Facebook. It’s also Google Plus, Twitter and LinkedIn; each with their own set of image size intricacies.
So, you’re the small business owner trying to generate some buzz? Or maybe you’re the guy who unwittingly got nominated to manage the social media at your office? It’s 2016, nigh upon 2017. We all know the importance of using social media to interact with our customers, and we all want the process to be as painless as possible.
So what’s the fix? Our advice:..
Make a plan, and stop juggling. Write that stuff down. Put together a social media calendar so you can keep track of what you’re doing. Don’t lose your flexibility, but utilize the scheduling resources that are afforded you by your preferred social media platform.
Get a handy chart that outlines all of those post sizes and stop taxing your valuable mental processing capabilities. Remember, when Mr. Franklin wrote “An ounce of prevention is worth a pound of cure,” he was completely oblivious to the perils of automated photo-crop fails. If he had known, his word choice might have been saltier*.
Pat yourself on the back for reclaiming your valuable time, and reward yourself by watching this video of a seven-year-old juggling fire.
How to Attract Customers with Facebook
Make sure you have a clear plan of action when it comes to Facebook and learn from the pros in this actionable guide.