When was the last time you really dug deep about the importance of asking for what you need? The obvious key ingredient of asking for what you need is first knowing what you need. Everyone knows that simple statement is totally complex, but when it comes to marketing people are often still unclear.
As a selling President at a full service marketing agency I am no longer surprised that clients don't really know WHAT they need their potential buyers to do. Of course, they need them to shell out the money, but when it comes to clear next steps that will nurture the buyer through the buyer's journey of initial interest to finally swiping the card, owners and even marketers seem to often be unclear.
The biggest clue a company is in trouble is when I read vague social media posts, wandering ABOUT US pages on the website and boring product descriptions. I find that companies many times fail to craft a successful calls to action because they don't truly know their audience. You can't nurture a sales lead or motivate anyone to buy unless you know THEIR motivations clearly.
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Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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