<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

    The Content Strategy Side of Influencer Marketing

    Quick! What’s the first thing that comes to mind when you hear the term “Influencer Marketing?” If it was a celebrity sharing videos of expensive stuff on social media, you’re probably in the majority. Contrarily to the mainstream perception, influencer marketing can actually be a much more subtle and grounded effort that is attainable even if you’re not driving a Lambo around your private villa.

    Andy Crestodina

    In a recent podcast Andy Crestodina, co-founder of Orbit Media, author of Content Chemistry: The Illustrated Handbook for Content Marketing, and founder of Content Jam, Chicago’s largest marketing conference, talked with Priscilla about a different type of influencer marketing. Check this snippet, wherein Andy Crestodina illustrates influencer marketing’s strategic underlayment:

    “If I were doing influencer marketing for a client, I would first find all the pages on their site that almost rank high - that’s an analytics trick - now that I have a list of pages that almost rank high, I’d build a list of influencers who are relevant on those topics.

    Then I’d create a program where we’re building content together, in ways that refer back to each other, and the links and authority that you get from those collaborations would move my almost-high-ranking content up the search results, which is so much more worthwhile than getting a social celebrity to share you - which gives you like a 10-minute benefit.

    I could get tons more traffic for months and years to come by collaborating with people who are not just influencers, but content creators on high domain authority websites, referring back to my almost-high-ranking content, where I could easily measure thousands or tens of thousands more page visits from that effort.”

    Boom. Guess what?

    The rest of the episode is that good. Check it out here.

    Listen to Andy Crestodina on  Ponderings from the Perch

    Related Categories

    Social Media for Business Podcast

    Little Bird Marketing

    You may also like:

    Social Media for Business Lead Generation Digital Transformation

    Your Sales Strategy Needs a Digital Transformation

    Sales and marketing are changing, but is your strategy adjusting accordingly? To say the very least, the coronavirus obv...

    Social Media for Business Content Marketing

    5 Reasons Your Business Should Prioritize Social

    Social media is no longer just a place for sharing pictures of your lunch or keeping up with high school peers. As one o...

    Social Media for Business Content Marketing Podcast

    Go the Distance with Content Marketing

    Marketing has evolved, and companies that haven't adjusted their strategy accordingly have a problem. At its core, marke...

    Learn and grow with award-winning support and a thriving community behind you.

    Subscribe to Our Blog