--- title: "Timing is Everything: Tips for Improving Your Email Marketing" description: For businesses, mastering the art of email marketing is a challenge. Learn why timing and frequency matter, before you click that send button again! image: https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/timing-is-everything-tips-for-improving-your-email-marketing/timing-is-everything-tips-for-improving-your-email-marketing.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 3 min read # Timing is Everything: Tips for Improving Your Email Marketing ![Timing is Everything: Tips for Improving Your Email Marketing](https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/timing-is-everything-tips-for-improving-your-email-marketing/timing-is-everything-tips-for-improving-your-email-marketing.png) -               --- #### “Timing is everything. That’s a cliche. Now, if I’d said that a long time ago, I’d have been original.” - Demetri Martin --- We hear a lot of questions from businesses about email marketing and often share our **email best practices**. It's not that there isn't information available out there; it's just that most of it seems to be either *too generic*, or *too specific* to effectively address the types of issues that businesses often face. Today we're going to look at how timing affects email engagement.  Imagine, if you will, a room with three people in it, each of them talking concurrently. While difficult, it’s still possible for each person to hear the others, and probably make some sort of sense of what they’re saying. Now imagine five more people entering the room, each of whom are also talking. Every new person who enters the room makes it more difficult for each to hear and discern what’s being said. **When we discuss email marketing metrics, this is the type of problem we look at.** There’s actually a name for it, too. It’s called the [frequency math effect.](https://www.mediapost.com/publications/article/280102/is-it-real-or-is-it-frequency-math.html) Basically, when you examine the rates of email sent during, say, Christmas or Black Friday, they increase immensely. Conversely, the open rates drop starkly across the board - because most people can’t keep up with all of it. Think through the last political election or social event that happened, how many emails flooded your inbox- we know it was a lot. Look at this problem in different scales, and you’ll find that the same principle actually applies to over-saturating your own mailing list with email frequency (regardless of the quality!), and sending emails during the busiest times of the day for email traffic.  **Let’s break here for a second.** You might be thinking, “Surely social media will soon replace email as a method of communication for businesses, and this problem will just go away!” Based on some [well-researched projections](https://www.targetinternet.com/5-steps-to-advanced-email-personalisation), that’s not the case *(optional “don’t call me Shirley joke.”)* In fact, Target Internet offers the projection that the number of daily emails received will increase from 109 billion (now) to **140 billion by 2018!** Now, unfortunately, there’s not a one-size-fits-all solution to this problem. But *awareness* of this principle can inform your future choices, so you can adjust your email strategy to take advantage of **peak sending times**. In our guide, “[9 Reasons People Are Ignoring Your Emails](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email),” we recommend using [Hubspot’s Sales](https://www.hubspot.com/products/sales/sales-tools)extension (formerly called Sidekick) to monitor the lifeline of your emails. Once you start tracking important analytics, you’ll be able to develop a plan that allows you to engage with your customers when they’re most likely to respond - and that’s mutually beneficial.   --- **Are your emails getting the engagement they deserve?** --- [**![9 Reasons People Are Ignoring Your Emails](https://blog.littlebirdmarketing.com/hs-fs/hubfs/freemiums-campaigns/9-reasons-people-ignore-your-email/landing-page/2020-lbm-9-reasons-freemium-booklet-icons-2.png?width=253&name=2020-lbm-9-reasons-freemium-booklet-icons-2.png)**](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email)   [Be sure to check out our guide](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email), and rectify the mistakes you've been missing to improve your response rate! If you like this information and want to know more about the intricacies of contemporary marketing, you should check out Little Bird's [Ponderings from the Perch Podcast](https://www.littlebirdmarketing.com/podcasts/).      ### Discover More [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Email Automation: Which Platform is Best for B2B Companies](https://blog.littlebirdmarketing.com/email-automation-which-platform-is-best-for-b2b-companies) While we all wish we had some Sisterhood of the Traveling Pants magic when it comes to B2B email marketing automation, i... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Your B2B Marketing Strategy Roadmap](https://blog.littlebirdmarketing.com/your-b2b-marketing-strategy-roadmap) Humans work better with clear direction, and so will a marketing plan. While most marketing templates or strategy roadma... [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) ## [4 Ways to Stay Relevant with Email Marketing \[INFOGRAPHIC\]](https://blog.littlebirdmarketing.com/4-ways-to-stay-relevant-with-email-marketing-infographic) If you follow the content marketing industry at all, you’ve probably heard buzz that social media is the new email. Whil... ### You may also like: [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Email Automation: Which Platform is Best for B2B Companies](https://blog.littlebirdmarketing.com/email-automation-which-platform-is-best-for-b2b-companies) While we all wish we had some Sisterhood of the Traveling Pants magic when it comes to B2B email marketing automation, i... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [Your B2B Marketing Strategy Roadmap](https://blog.littlebirdmarketing.com/your-b2b-marketing-strategy-roadmap) Humans work better with clear direction, and so will a marketing plan. While most marketing templates or strategy roadma... [Email Marketing Strategy](https://blog.littlebirdmarketing.com/topic/email-marketing-strategy) ## [4 Ways to Stay Relevant with Email Marketing \[INFOGRAPHIC\]](https://blog.littlebirdmarketing.com/4-ways-to-stay-relevant-with-email-marketing-infographic) If you follow the content marketing industry at all, you’ve probably heard buzz that social media is the new email. Whil... [![Subscribe to Our Blog](https://no-cache.hubspot.com/cta/default/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942) [![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com) #### [About](https://littlebirdmarketing.com/about/) [Careers](https://littlebirdmarketing.com/contact-careers/) #### [CONTACT](https://littlebirdmarketing.com/contact/) [Privacy Policy](https://littlebirdmarketing.com/privacy-policy/) [Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) #### [Experience](https://littlebirdmarketing.com/experience/) [Case Studies](https://littlebirdmarketing.com/experience/) [Market Research](https://littlebirdmarketing.com/market-research/) #### [Learn](https://littlebirdmarketing.com/resources/) [Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435) [Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435) [Free Resources](https://littlebirdmarketing.com/resources/) [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) #### Services #### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/) [Brand Identity](https://littlebirdmarketing.com/branding/) [Persona Development](https://littlebirdmarketing.com/buyer-personas/) [Fractional CMO](https://littlebirdmarketing.com/fractional-cmo/) #### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/) [Videography](https://littlebirdmarketing.com/video/) [photography](https://littlebirdmarketing.com/photography/) [Web Design](https://littlebirdmarketing.com/web-design/) [Portfolio](https://littlebirdmarketing.com/content-creation/) #### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/) [SOARTM](https://littlebirdmarketing.com/soar/) [Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint) [Our Famous LinkedIn Course](https://littlebirdmarketing.com/social-influence-course/) [Conference Strategy](https://littlebirdmarketing.com/events-marketing/) [Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing/) #### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/) [B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro) [Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) [Event Marketing](https://littlebirdmarketing.com/events-marketing/) [HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Priscilla McKinney", "url" : "https://blog.littlebirdmarketing.com/author/priscilla-mckinney" }, "dateModified" : "2021-07-09T15:23:47.569Z", "datePublished" : "2016-10-28T19:41:00.000Z", "headline" : "Timing is Everything: Tips for Improving Your Email Marketing", "mainEntityOfPage" : { "@id" : "https://blog.littlebirdmarketing.com/timing-is-everything-tips-for-improving-your-email-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png" }, "name" : "Little Bird Marketing" } } ```