--- title: You’re Reading THIS Because You Fit Our Buyer Persona description: Having a well-defined content marketing strategy in place is fundamental to the success of your efforts. To create content that is meaningful, you must first know who it is you’re creating the content for. This is why we spend spend so much time defining our ideal buyer personas. image: https://blog.littlebirdmarketing.com/hubfs/blog/20180518%20-Youre-reading-this-beacause-you-fit-our-buyer-personas/youre-reading-this-because-you-fit-our-buyer-persona.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 3 min read # You’re Reading THIS Because You Fit Our Buyer Persona ![youre-reading-this-because-you-fit-our-buyer-persona](https://blog.littlebirdmarketing.com/hubfs/blog/20180518%20-Youre-reading-this-beacause-you-fit-our-buyer-personas/youre-reading-this-because-you-fit-our-buyer-persona.png) -               When it comes to marketing, knowing what kind of content to put out can leave many scratching their heads. All too often we’re asked how we come up with ideas for new content. And while sometimes we wish it was as simple as creating things that people would enjoy, there is without a doubt a method to the madness. Having a well-defined strategy in place for your content is fundamental to the success of your marketing efforts. This gives purpose to every piece of content you create and offers a direction for what the content needs to be about. **To create content that is meaningful, you must first know who you’re creating the content for.** This is why before we ever begin brainstorming content ideas we spend a good amount of time [defining our ideal buyer personas.](https://blog.littlebirdmarketing.com/how-to-build-buyer-personas-when-you-cant-speak-to-your-customers) What is a buyer persona? Simply put, *A buyer persona is a representation of your ideal customer.* However, this representation must be built around market research and actual data about your real customers*.* Creating and understanding a good buyer persona allows all of your efforts to be targeted at the people you're not only trying to sell to but also those who you want to turn from a stranger into a raving fan. Q: Real quick, answer this question - How did you end up here? Seriously, why are you reading these words right now? You could have seen it on social media or maybe it was shared with you by a friend. It's also possible it was suggested to you while searching for information on Google. Despite how you came to be reading this, the truth is… A: YOU fit our buyer persona! We wrote this very blog to attract someone like yourself who is searching for answers about content marketing. The fact that we took the time to sit down and define who we are creating content for led to you reading this blog right now. Woah... Okay, this may be getting a bit too meta. **Let’s back it up and break it down into 3 easy-to-remember points:** - In order for your content to be successful, you must have [a well-defined content marketing strategy.](https://blog.littlebirdmarketing.com/3-ways-thought-leadership-can-improve-your-content-marketing-strategy) - At the base of your strategy, you need to create detailed buyer personas based on your ideal customer. - Using your buyer personas, you then develop content ideas that are going to answer the questions that they are asking. Now it's important to note that it takes experience to perceive the finer details of which types of clients make it easy for you to do your best work and those that just end up costing you resources. As you begin to refine your strategy, your content needs to be more than just relevant to your audience. You will want to really target the most ideal of clients so that your efforts aren't for nothing. Having a deep understanding of your IDEAL buyer personas allows you to publish content that attracts the people you want to work with. If you master this, you will be an unstoppable content machine. So get to building that strategy and start creating meaningful content for the people that are looking for it. Want more info about how define your IDEAL buyer personas? [Take a look at our page](https://www.littlebirdmarketing.com/buyer-personas/) that completely (and we mean **completely**) covers the topic of buyer personas! There's a ton of good information there to help you start targeting the right people with your content. Just click the link below! [![Download the Perfect Persona Guide](https://no-cache.hubspot.com/cta/default/597408/fd37d967-dfbd-4a06-a8d0-74e3418df266.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/fd37d967-dfbd-4a06-a8d0-74e3418df266) ### Discover More [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers](https://blog.littlebirdmarketing.com/soar-and-revenue-sprint-maximizing-results-for-new-and-existing-customers) You've been in enough meetings to know when someone's selling you busy work disguised as marketing strategy. The deck lo... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Common Myths about Buyer Personas](https://blog.littlebirdmarketing.com/common-myths-about-buyer-personas) Marketing leaders hear conflicting advice about buyer personas. Some call them game-changers for revenue growth, while o... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [4 Easy Steps to Building an Annual Marketing Plan](https://blog.littlebirdmarketing.com/4-easy-steps-to-building-an-annual-marketing-plan) The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE ye... ### You may also like: [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers](https://blog.littlebirdmarketing.com/soar-and-revenue-sprint-maximizing-results-for-new-and-existing-customers) You've been in enough meetings to know when someone's selling you busy work disguised as marketing strategy. The deck lo... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) ## [Common Myths about Buyer Personas](https://blog.littlebirdmarketing.com/common-myths-about-buyer-personas) Marketing leaders hear conflicting advice about buyer personas. Some call them game-changers for revenue growth, while o... [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [4 Easy Steps to Building an Annual Marketing Plan](https://blog.littlebirdmarketing.com/4-easy-steps-to-building-an-annual-marketing-plan) The concept of building an annual marketing plan may seem daunting. Developing a digital marketing plan for the WHOLE ye... 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