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    6 min read

    Top 10 Critical Conversations with Market Research Leaders

    Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, companies can make informed decisions that help them stay ahead of the competition. What makes market research truly effective? That's a question that Priscilla McKinney, CEO of Little Bird Marketing, explores time and time again on her podcast, Ponderings from the Perch.

    In this podcast series, Priscilla sits down with some of the most influential and innovative leaders at market research companies — as well as other relevant industries like leaders at B2B lead generation agencies — to discuss the latest trends, strategies, and techniques. From leveraging AI and behavioral science to building a contagious company culture, Priscilla and her guests tackle a wide range of topics that shed light on what market research can really do, as well as offering up actionable insights for businesses and brands of all shapes and sizes.

    How about figuring out how market research can take your business to the next level? Discover for yourself with these must-listen top 10 episodes. 

    #1. WTF about Market Research with Dan Foreman

    Join former ESOMAR President Dan Foreman and Priscilla McKinney as they tackle the industry problem of market researchers not effectively communicating their impact to decision-makers. They also delve into the anatomy of a private equity deal and the recent peak in interest from VC and private equity in the market research space. Leaders from market research companies of all shapes and sizes should tune in!

    #2. Leading from Core Values with Michaela Gascon

    Are your company's core values more than just a buzzword? On this episode, Priscilla McKinney and Michaela Gascon explore how to implement and commit to core values, along with a few surprises along the way, like Michaela's new passion project: 20 Deep Winery. From building a contagious culture to tightening screws and committing to your core values, this episode of Ponderings from the Perch has it all.

    #3. Using AI for a Deeper Digital Transformation with Jennifer DaSilva

    Step into the world of digital transformation and discover how to break down barriers in the intimidating landscape of NFTs, cryptocurrency, and the Metaverse. Priscilla McKinney and President of Berlin Cameron, Jennifer DeSilva, discuss inclusivity and entrepreneurship in the rapidly growing world of digital transformation, sharing valuable resources and connections to help you succeed. If you’re not using AI in your B2B marketing strategies yet, then tune in! 

    #4. Brand Transformation with Emmanuel Probst

    Priscilla McKinney and Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos, delve into how brands can transform today to be truly successful with Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation. Probst draws a delicious metaphor between the process distillers go through to create a perfect cognac and what marketers and brand managers need to do - collect a wide range of personal, social, and cultural attributes to bring to the brand, the product, and the perception of the product.

    #5. Designing for the Human Experience with Michele Ronsen

    In this episode of Ponderings from the Perch, Priscilla McKinney welcomes Michele Ronsen, founder of Curiosity Tank and a seasoned design strategist onto the show. With her expertise in user-centered design, UX strategy, and innovation acceleration, Michele shares how she helped create a comprehensive glossary for the UX industry out of a confusing tangle of terminology. Tune in for an enlightening conversation on the power of design to foster meaningful connections.

    #6. Tapping into Narrative Research and Behavioral Science with Leigh Caldwell

    Dive into the fascinating world of narrative research with Priscilla McKinney and Leigh Caldwell, the "Best Hair in Market Research." Leigh, a mathematician/economist and co-founder of Irrational Agency, shares insights on the importance of storytelling in market 

    research and how it can help consumers live their best lives. Explore the intersection of narrative research, content writing, and behavioral science for market research companies as a transformational strategy.

    #7. How Neuroscience Enhances Behavioral Psychology with Hunter Thurman

    Soak up some serious knowledge with Hunter Thurman, founder and president of Alpha-Diver, as he highlights how neuroscience can help brands better understand human behavior and become truly consumer-centric. Discover the secrets of leveraging neuroscience for deeper consumer insights and hear Hunter's expert advice on writing a book. Learn how to apply neuroscience to enhance your B2B marketing strategies and gain valuable insights from one of the top leading market research companies.

    #8. When is the Right Time for a Rebrand?

    Discover why a well-established market research company chose to rebrand in this episode of Ponderings from the Perch. Isaac Rogers, President of SAGO (formerly Schlesinger Group), shares his experience and insights on driving growth and innovation within an organization while staying true to its values and vision. Gain valuable insights into the power of rebranding, and learn how to develop a strong content strategy that resonates with your audience.

    #9. Investing in Growth at InnovateMR with Lisa Wilding-Brown

    InnovateMR received a significant investment from CIVC Partners, and CEO Lisa Wilding-Brown explains the importance of finding the right partner when seeking investment for growth. Gain priceless knowledge on executive business leadership and product innovation in the market research industry from an industry veteran, all you have to do is tune in!

    #10. Flight Patterns with Fieldwork: Being a Valuable Resource Through Market Research with Sarah Kotva

    Learn how Fieldwork responded to the pandemic and became a hub of understanding for the qualitative insights industry in Flight Patterns, a special miniseries hosted by Priscilla McKinney. Sarah Kotva, Executive Partner and VP at Fieldwork emphasizes the importance of in-person research and a commitment to helping others through initiatives like #AlwaysBeHelping, which Priscilla stands behind as well! Explore the resilience and innovative approaches of leading market research companies like Fieldwork in navigating challenging times.

    Unleash the Potential of Market Research

    These top 10 critical conversations with market research leaders offer unique perspectives on the industry, covering a wide range of topics from digital transformation to content strategy to neuroscience and behavioral psychology. 

    Not only do these conversations offer valuable insights into the market research industry, but they also provide a wealth of knowledge for those who are seeking B2B marketing strategies. 

    No matter which podcast episode you tune into, these top 10 episodes offer practical tips and advice that can be applied to any business looking to grow and succeed in today's competitive landscape.

    In a world where change is constant, these conversations with market research companies and their leaders highlight the importance of staying adaptable and embracing new technologies and ideas. As technology and consumer habits continue to evolve and expand, it is critical for businesses to stay informed and stay ahead of the curve.

    Want to sleep better knowing the right message is in front of the right audience at the right time?

    Market research is in our DNA. We’ve served the insights industry since 2016. Find out why we are the trusted marketing agency for market researchers.



    Little Bird Marketing

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