Famously put by AC/DC: "it's a long way to the top if you want to rock n' roll." Though meant for aspiring musicians, this message holds a simple truth for business owners and entrepreneurs as well... It's a hell of a climb to the apex of success if you operate a business and want to scale.
In this episode of Ponderings from the Perch, Priscilla McKinney and Jackie Rousseau-Anderson break down growth hacking and what it really takes to bring your company to the next level. From defining the roles of leadership and company culture to breaking down data analytics and promotional tactics, these badass women tell you what it takes to successfully scale your company.
“I think company culture is so important. And I know there’s a lot of buzz talk about it lately — it’s kind of the thing. But really, it’s a make-or-break-it scenario for all elements of the company, from the senior leadership team all the way down to the most junior person in the organization. And it really touches every level of productivity in my perception.”
Jackie is a Strategic Advisor and Growth Strategist for ScaleHouse, where she focuses on administrative leadership, helping companies restructure and refocus their goals with a customer-oriented mission. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award.
Looking to scale your business to the next level? Tune in to "Priscilla and Jackie Rousseau-Anderson Climb Ev'ry Mountain" and get rockin'!
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