--- title: "SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers" description: Learn how to build a sustainable B2B lead generation system that delivers predictable pipeline growth and maximizes ROI from your marketing budget. image: https://blog.littlebirdmarketing.com/hubfs/20251009-lbm-soar-rev-sprint-bff.webp --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 5 min read # SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers ![SOAR™ and Revenue Sprint: Maximizing Results for New and Existing Customers](https://blog.littlebirdmarketing.com/hubfs/20251009-lbm-soar-rev-sprint-bff.webp) -               You've been in enough meetings to know when someone's selling you busy work disguised as marketing strategy. The deck looks impressive, the buzzwords fly fast, but three months later you're still wondering why the phone isn't ringing. Your team is exhausted from chasing the latest tactics, your budget is stretched thin, and you're no closer to the predictable lead flow your business actually needs. That's exactly why we built two distinct approaches to b2b lead generation: the [SOAR™ System](https://littlebirdmarketing.com/soar/) and [Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/). Both deliver results, but they solve different problems for different situations. Understanding which one fits your current reality can save you months of wasted effort and thousands in wasted budget. The key is matching the right framework to your specific challenge rather than trying to force-fit a solution that wasn't designed for where you are right now. ## **Two Approaches to B2B Lead Generation** The decision isn't about which system is "better" but rather which one addresses your most pressing need right now. Think of it this way: SOAR™ builds the foundation for long-term marketing success, while Revenue Sprint activates what you already have sitting in your database. One creates infrastructure, the other creates immediate pipeline movement. Both approaches deliver b2b lead generation results through structure and accountability, and both create repeatable systems that improve over time. SOAR™ makes sense when your marketing feels chaotic, when your team can't answer basic questions about who your ideal customer is, or when you're throwing content at the wall hoping something sticks. Revenue Sprint fits when you already have marketing infrastructure in place but aren't seeing consistent results from your database, when your pipeline feels unpredictable, or when you know you're leaving money on the table with contacts who showed interest but never moved forward. The question is whether you need to build the machine first or activate the fuel you've already purchased. ## **SOAR™: Strategic Infrastructure for Lead Generation** The SOAR™ System is designed for busy leaders who need to create a sustainable lead generation system within 90 days so they can remain confident in the growth of their company without losing focus on their other responsibilities. This is not a quick fix, and it's a big commitment. We take it seriously because building a proper foundation requires serious work. SOAR™ stands for Strategic, Organized, Accountable, and Repeatable. It all starts with strategy because we're firm believers that no marketing actions should be taken before a strategy is created. Everything from your [buyer personas](https://littlebirdmarketing.com/buyer-personas/) to business goals should guide your marketing actions, not the other way around. Without organization, your strategy will fall flat, which is why content management and marketing automation systems become your best friends throughout this process. Accountability keeps the wheel turning because momentary success isn't the goal—we're aiming for the long haul that delivers year after year. The system operates in three stages: Understand, Unlock, and Unleash. First, we lay the framework and clarify exactly whom you seek to serve, what accomplishments you require, and which of your existing assets can be harnessed for your success. Next, we map out a strategy and develop the marketing actions needed to execute that strategy, creating a unique flight plan that addresses the questions your buyer persona is anxiously asking. Then, whether with your team or ours, we shift focus to execution and integration, creating a sustainable cycle of lead generation that feeds your sales pipeline month after month. SOAR™ works beautifully when you need to build something from the ground up or completely overhaul a broken system. It's the right choice when your marketing feels chaotic, when your team can't answer basic questions about who your ideal customer is, or when you're throwing content at the wall hoping something sticks. This approach gives you the infrastructure for effective b2b inbound marketing that compounds over time. ## **Revenue Sprint: Pipeline Acceleration Strategy** Revenue Sprint solves a different problem and often serves as the next chapter for existing clients who've built their foundation through SOAR™. You likely have a database sitting in your CRM right now—prospects who downloaded something six months ago, leads from last year's conference, contacts who engaged once but never converted. That database represents real money you've already spent on lead generation services, but most of those contacts have gone cold. Revenue Sprint is designed to reactivate that dormant database and turn it into a consistent source of qualified opportunities. This 90-day demand generation program helps your team turn existing contacts into active conversations through a coordinated mix of webinars, thought-leadership content, and marketing automation. Every Revenue Sprint is co-created with your leadership team to ensure the messaging, audience targeting, and event topics reflect your company's unique voice. The beauty of Revenue Sprint is its repeatability—after every sprint, we review results and refine the process, creating a scalable system within your revenue operations that improves over time. Revenue Sprint makes sense when you already have marketing infrastructure in place but aren't seeing consistent results from your database. It's the right choice when your pipeline feels unpredictable, when marketing and sales aren't aligned on follow-up, or when you know you're leaving money on the table with contacts who showed interest but never moved forward. ## **Sustainable Lead Generation Strategy** Some clients need both approaches. They start with SOAR™ to build the infrastructure—buyer personas, content strategy, marketing automation workflows—and then layer in Revenue Sprint campaigns to activate their growing database with regular cadence. This combination creates a powerful engine where new contacts flow in through b2b inbound marketing efforts while existing contacts are consistently nurtured toward conversion. If you're new to working with us, the decision typically comes down to your current state. You need SOAR™ if you're starting from scratch, if your current marketing efforts lack coherent structure, if your team can't articulate who your ideal customer is, or if you've tried multiple tactics without a unifying strategy. You need Revenue Sprint if you have a database of at least 1,000 contacts that aren't being actively nurtured, if marketing and sales aren't aligned on follow-up processes, if your pipeline feels unpredictable month to month, or if you need to show ROI quickly from existing assets. These aren't arbitrary criteria but rather the specific conditions where each approach delivers maximum impact with minimum waste. If you're already a client, the question becomes different. Many of our existing clients who started with SOAR™ add Revenue Sprint once their foundation is solid and their database has grown to a point where systematic activation makes sense. Others who began with Revenue Sprint to address immediate pipeline needs circle back to SOAR™ when they realize they need the strategic infrastructure to sustain long-term growth. --- Ready to stop guessing and start growing? [Let's talk about which approach fits your business](https://littlebirdmarketing.com/services/) and gets you the results you need. ### Discover More [Buyer Personas](https://blog.littlebirdmarketing.com/topic/buyer-personas) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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