Momma Bird and Little Bird CEO, Priscilla McKinney, recently joined other movers and shakers in the insights industry for a webinar during the Festival of #NewMR 2020. In this hour-long presentation, the panelists discussed techniques and tools for bringing the humanity back to market research.
Webinar Panelists
- Priscilla McKinney - Little Bird Marketing
- Eileen Campbell - Reid Campbell Group
- Paul Neto - Measure Protocol
- Mike Stevens - What Next Strategy & Planning
- Ray Poynter - NewMR
Key Takeaways
- Eileen and Paul open the session by diving into the topic of trust
- Paul gives this equation: trust = consistency over time
- Mike weighs in on long-term change in the industry and how internal research will be conducted in the future
- Priscilla relates it all back to buyer personas
- Ray explores how artificial intelligence can be leveraged to enhance our humanity
Watch the "Technology in Action" Webinar
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Click the button below to download the slides from the webinar.
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