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Little Bird Marketing

Notes from the Nest

Humanity and Trust: A Recap of the Technology in Action Webinar

Date: March 20 2020

Momma Bird and Little Bird CEO, Priscilla McKinney, recently joined other movers and shakers in the insights industry for a webinar during the Festival of #NewMR 2020. In this hour-long presentation, the panelists discussed techniques and tools for bringing the humanity back to market research. 

"TRULY UNDERSTANDING YOUR AUDIENCE REALLY HELPS YOU UNDERSTAND WHO YOUR MARKETING MESSAGE IS FOR, WHO YOUR SURVEY IS FOR, WHO YOU SHOULD BE TALKING TO ACROSS THE BOARD." - PRISCILLA MCKINNEY

Webinar Panelists 

 

Key Takeaways

  • Eileen and Paul open the session by diving into the topic of trust
  • Paul gives this equation: trust = consistency over time 
  • Mike weighs in on long-term change in the industry and how internal research will be conducted in the future 
  • Priscilla relates it all back to buyer personas
  • Ray explores how artificial intelligence can be leveraged to enhance our humanity


Watch the "Technology in Action" Webinar 


Want more?

Click the button below to download the slides from the webinar.

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