If you know Little Bird, you know we talk a lot about the importance of buyer personas. If you didn’t know that, please, take the time to browse some of our material on the topic. Buyer personas are at the base of everything we do. They guide every piece of content we write and every campaign we promote.
Having well defined buyer personas is the key to inbound success.
But how do you start to develop your buyer personas? What are the rules and best practices? I’m glad you asked. We’ve put together an infographic listing the do’s and don’ts of building buyer personas. If you stick to these guidelines you’ll be on your way to having a marketing strategy that is targeted and effective.
We hope this helps you to understand exactly what it takes to develop and maintain good buyer personas. We can’t stress enough how important they are. If you don’t have personas and would like to create them or if you’re looking for even more info on what they are, check out our guide: The Perfect Persona.
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Buyer PersonasPriscilla McKinney
Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System – a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don’t give her caffeine. She doesn’t need it.
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