--- title: The Skinny on Insights Marketing Day 2020 description: If you missed Insights Marketing Day US Virtual 2020, here's a roundup of a few key takeaways. image: https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-featured-image-1.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 8 min read # The Skinny on Insights Marketing Day 2020 ![The Skinny on Insights Marketing Day 2020](https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-featured-image-1.png) -               In partnership with [GreenBook](https://www.greenbook.org/) and [Keen As Mustard Marketing](https://mustardmarketing.com/), we hosted [Insights Marketing Day](https://events.bizzabo.com/imdus2020) for a 2nd year. While 2020 threw us a few curve balls (understatement of the year), we played to our strengths and hosted a virtual event with over 150 engaged attendees. As an event designed to provide marketing expertise for market research companies, we delivered by curating an expert line up of speakers. From celebrity podcasters to entertainment giants, they covered a range of topics that need to be addressed for a successful, comprehensive and interconnected marketing plan. We talked big picture with strategy and annual content calendars down to granular level micro actions. Each speaker provided essential tips, actionable advice and tools to improve attending company’s marketing on their topic of expertise. But, the point of this blog isn't to give you FOMO (read: Fear Of Missing Out). You can always catch us next year! If you missed Insights Marketing Day US Virtual 2020, here's a roundup of a few key takeaways. **JEFFREY HAYZLETT | C-SUITE NETWORK** *PANEL: EVERYTHING YOU WANT TO KNOW, BUT ARE AFRAID TO ASK ABOUT PODCASTING* [*![Jeffrey Hayzlett quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-jeffrey-hayzlett.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-jeffrey-hayzlett.png)*](https://ctt.ac/aPO5s) [![tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/aPO5s) [**TWEET THIS: "It’s not about eyeballs and ears. It’s about hearts and minds."**](https://ctt.ac/aPO5s) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/aPO5s) **KRISTIN LUCK | SCALEHOUSE** *SURVIVAL OF THE CRAFTIEST * [*![Kristin Luck quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-kristin-luck.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-kristin-luck.png)*](https://ctt.ac/juIfn) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/juIfn) [**TWEET THIS: "If you need to cut your spend, cut your spend. But replace it with activity."**](https://ctt.ac/juIfn) [![tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/juIfn) **PRISCILLA MCKINNEY | LITTLE BIRD MARKETING** *DIGITAL TRANSFORMATION: 5 COST EFFECTIVE WAYS TO BOOK YOUR NEXT IDEAL CLIENT* [*![Priscilla McKinney quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-priscilla-mckinney.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-priscilla-mckinney.png)*](https://ctt.ac/gRcKh) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/gRcKh) [**TWEET THIS: "Treat social media like one big cocktail party. Show up. Show out. Shut up."**](https://ctt.ac/gRcKh) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/gRcKh) **VAL GEISLER | FIX MY CHURN** *HOW TO KEEP THE CUSTOMERS YOU'VE ALREADY ATTRACTED THROUGH BETTER EMAIL* [*![Val Geisler quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-val-geisler.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-val-geisler.png)*](https://ctt.ac/o68T4) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/o68T4) [**TWEET THIS: "There’s no one right answer when it comes to email marketing.**](https://ctt.ac/o68T4) [**What works for one business might not work for yours. Testing is everything. Why not try it?"**](https://ctt.ac/o68T4) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/o68T4) **ASHLEY LE BLANC | LITTLE BIRD MARKETING** *TOP 10 TIPS FOR GETTING THE MOST OF VIRTUAL EVENTS* [*![Ashley Le Blanc quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-ashley-leblanc.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-ashley-leblanc.png)*](https://ctt.ac/UeD6O) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/UeD6O) [**TWEET THIS: "Be attentive, clear your schedule and have a routine for virtual conferences."**](https://ctt.ac/UeD6O) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/UeD6O) **LUCY DAVISON | KEEN AS MUSTARD MARKETING** *THE MEDIA DOESN'T CARE ABOUT YOU: HOW TO USE PR TO MAKE THEM CARE* [*![Lucy Davison quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-lucy-davison.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-lucy-davison.png)*](https://ctt.ac/cW4I7) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/cW4I7) [**TWEET THIS: "Evidence is absolutely vital! Focus on the facts, always give facts, not opinions, don’t try to sell them anything."**](https://ctt.ac/cW4I7) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/cW4I7) **MATT GERSHNER | GREENBOOK** *SALES FOR THE NON-SALESPERSON* [*![Matt Gershner quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-matt-gershner.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-matt-gershner.png)*](https://ctt.ac/2f6I4) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/2f6I4) [**TWEET THIS: "Every company is a sales organization."**](https://ctt.ac/2f6I4) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/2f6I4) **BIANCA PRYOR | BET NETWORKS** *PANEL: ENTERTAINMENT IN THE TIME OF CORONA * [*![Bianca Pryor quote](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20201211-the-skinny-on-imd/2020-imd-the-skinny-on-insight-marketing-bianca-pryor.png?width=600&name=2020-imd-the-skinny-on-insight-marketing-bianca-pryor.png)*](https://ctt.ac/dKN86) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-top-1.png?width=1200&name=tweet-line-top-1.png)](https://ctt.ac/dKN86)[**TWEET THIS:**](https://ctt.ac/dKN86)[**"Go slow and let's get to know each other. Then show proof of concept & evidence."**](https://ctt.ac/dKN86) [![Tweet this!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190220-the-one-that-got-away/tweet-line-bottom-1.png?width=1200&name=tweet-line-bottom-1.png)](https://ctt.ac/dKN86)   --- **Want more actionable marketing tips for free?** Download any of our templates, checklists or guides for FREE on our [resource page](https://littlebirdmarketing.com/resources/).  [![9 Reasons People Are Ignoring Your Emails](https://blog.littlebirdmarketing.com/hs-fs/hubfs/freemiums-campaigns/9-reasons-people-ignore-your-email/landing-page/2020-lbm-9-reasons-freemium-booklet-icons-1.png?width=200&name=2020-lbm-9-reasons-freemium-booklet-icons-1.png)](https://info.littlebirdmarketing.com/9-reasons-people-are-ignoring-your-email)[![SMART Goals](https://blog.littlebirdmarketing.com/hs-fs/hubfs/freemiums-campaigns/smart-goals/landing-pages/2020-lbm-smart-goals-booklet-icons-1.png?width=200&name=2020-lbm-smart-goals-booklet-icons-1.png)](https://info.littlebirdmarketing.com/smart-goals-for-a-marketing-jump-start)[![Making the Most of the #Hashtag](https://blog.littlebirdmarketing.com/hs-fs/hubfs/freemiums-campaigns/making-the-most-of-the-hashtag/landing-page/2020-lbm-hashtag-freemium-booklet-cover-1200x1200-1.png?width=200&name=2020-lbm-hashtag-freemium-booklet-cover-1200x1200-1.png)](https://info.littlebirdmarketing.com/making-the-most-of-the-hashtag) [![Peep the Resource Page](https://no-cache.hubspot.com/cta/default/597408/29abcec5-d398-478f-afa5-939c2db0f468.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/29abcec5-d398-478f-afa5-939c2db0f468) ### Discover More [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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[Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [Influence Is the Only Strategy that Doesn't Need Updating](https://blog.littlebirdmarketing.com/influence-is-the-only-strategy-that-doesnt-need-updating) B2B marketers are remarkably good at adapting. SEO shifted, and you learned keyword strategy. LinkedIn buried organic re... [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Is LinkedIn the Best Social Platform for Lead Generation?](https://blog.littlebirdmarketing.com/is-linkedin-the-best-social-platform-for-lead-generation) Every time I teach a LinkedIn seminar, someone asks me the same question. Is LinkedIn really the best social platform fo... ### You may also like: [Better Blogging](https://blog.littlebirdmarketing.com/topic/better-blogging) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Topic Clusters: The Next Evolution of Content Marketing](https://blog.littlebirdmarketing.com/say-hello-to-topic-clusters-the-next-evolution-of-content-marketing) A marketing career often feels like this. You build a strategy, execute it well, and wait for the foundation to shift. T... [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [Influence Is the Only Strategy that Doesn't Need Updating](https://blog.littlebirdmarketing.com/influence-is-the-only-strategy-that-doesnt-need-updating) B2B marketers are remarkably good at adapting. SEO shifted, and you learned keyword strategy. LinkedIn buried organic re... [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Is LinkedIn the Best Social Platform for Lead Generation?](https://blog.littlebirdmarketing.com/is-linkedin-the-best-social-platform-for-lead-generation) Every time I teach a LinkedIn seminar, someone asks me the same question. Is LinkedIn really the best social platform fo... 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