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    8 min read

    The Skinny on Insights Marketing Day 2020

    In partnership with GreenBook and Keen As Mustard Marketing, we hosted Insights Marketing Day for a 2nd year. While 2020 threw us a few curve balls (understatement of the year), we played to our strengths and hosted a virtual event with over 150 engaged attendees.

    As an event designed to provide marketing expertise for market research companies, we delivered by curating an expert line up of speakers. From celebrity podcasters to entertainment giants, they covered a range of topics that need to be addressed for a successful, comprehensive and interconnected marketing plan. We talked big picture with strategy and annual content calendars down to granular level micro actions. Each speaker provided essential tips, actionable advice and tools to improve attending company’s marketing on their topic of expertise.

    But, the point of this blog isn't to give you FOMO (read: Fear Of Missing Out). You can always catch us next year! If you missed Insights Marketing Day US Virtual 2020, here's a roundup of a few key takeaways.

    JEFFREY HAYZLETT | C-SUITE NETWORK
    PANEL: EVERYTHING YOU WANT TO KNOW, BUT ARE AFRAID TO ASK ABOUT PODCASTING

    Jeffrey Hayzlett quote

    tweet this!

    TWEET THIS: "It’s not about eyeballs and ears. It’s about hearts and minds."

    Tweet this!


    KRISTIN LUCK | SCALEHOUSE
    SURVIVAL OF THE CRAFTIEST 

    Kristin Luck quote

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    TWEET THIS: "If you need to cut your spend, cut your spend. But replace it with activity."

    tweet this!


    PRISCILLA MCKINNEY | LITTLE BIRD MARKETING
    DIGITAL TRANSFORMATION: 5 COST EFFECTIVE WAYS TO BOOK YOUR NEXT IDEAL CLIENT

    Priscilla McKinney quote

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    TWEET THIS: "Treat social media like one big cocktail party. Show up. Show out. Shut up."

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    VAL GEISLER | FIX MY CHURN
    HOW TO KEEP THE CUSTOMERS YOU'VE ALREADY ATTRACTED THROUGH BETTER EMAIL

    Val Geisler quote

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    TWEET THIS: "There’s no one right answer when it comes to email marketing.
    What works for one business might not work for yours. Testing is everything. Why not try it?"

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    ASHLEY LE BLANC | LITTLE BIRD MARKETING
    TOP 10 TIPS FOR GETTING THE MOST OF VIRTUAL EVENTS

    Ashley Le Blanc quote

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    TWEET THIS: "Be attentive, clear your schedule and have a routine for virtual conferences."

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    LUCY DAVISON | KEEN AS MUSTARD MARKETING
    THE MEDIA DOESN'T CARE ABOUT YOU: HOW TO USE PR TO MAKE THEM CARE

    Lucy Davison quote

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    TWEET THIS: "Evidence is absolutely vital!
    Focus on the facts, always give facts, not opinions, don’t try to sell them anything."

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    MATT GERSHNER | GREENBOOK
    SALES FOR THE NON-SALESPERSON

    Matt Gershner quote

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    TWEET THIS: "Every company is a sales organization."

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    BIANCA PRYOR | BET NETWORKS
    PANEL: ENTERTAINMENT IN THE TIME OF CORONA 

    Bianca Pryor quote

    Tweet this!TWEET THIS: "Go slow and let's get to know each other. Then show proof of concept & evidence."

    Tweet this!

     


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