--- title: Andrew Kuiler Knows a Thing or Two About Cultural Insights description: Andrew Kuiler's experience with exotic foods is expansive, but is knowledge of cultural research is more impressive. Now add Momma Bird, Priscilla McKinney's expertise into the mix and you have a culturally rich conversation... that leaves you a little hungry. image: https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/20190609-andrew-kuiler-knows-a-thing-or-two-about-cultural-insights/andrew-kuiler-knows-a-thing-or-two-about-cultural-insights.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # Andrew Kuiler Knows a Thing or Two About Cultural Insights ![Andrew Kuiler](https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/20190609-andrew-kuiler-knows-a-thing-or-two-about-cultural-insights/andrew-kuiler-knows-a-thing-or-two-about-cultural-insights.png) -               [Andrew Kuiler](https://www.linkedin.com/in/andrewkuiler/)'s experience with exotic foods is expansive, but his knowledge of cultural research is more impressive. Now add Momma Bird, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/)'s expertise into the mix and you have a culturally rich conversation... that leaves you a little hungry.  ![Andrew Kuiler](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/20190609-andrew-kuiler-knows-a-thing-or-two-about-cultural-insights/andrew-kuiler-circle-headshot.png?width=250&name=andrew-kuiler-circle-headshot.png) > *"And that's knowledge, right? When you start hearing the conversations of what keeps folks up at night, then you start to think about, 'Okay, what can I offer from the brand consulting perspective?' I mean I had all the quintessential knowledge early in my career from the insights, but how to wrap that up for inbound brands was quite new to me, to be honest. So that was a big part of our success is just surrounding ourselves with folks who had similar problems and then working out, bit by bit, how to solve those problems and those then became solutions for TSI."* In a [recent episode of Ponderings from the Perch](https://podcast.littlebirdmarketing.com/priscilla-and-andrew-kuiler-will-only-be-impressed-by-a-hurdy-gurdy), Priscilla and Andrew discuss how [The Silk Initiative](https://www.thesilkinitiative.com) - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry. > *"I'm a big fan of producing your own data \[...\] Real research that gets you front and center with a consumer, gets you into focus groups, get you into homes, gets you into the retail space - thinking and feeling like a consumer and asking those kind of questions around brand."* Andrew is the founder and CEO of The Silk Initiative (TSI). With over 15 years of experience working with major brands including Campbell’s, PepsiCo, Arla, Vita Coco, Goodman Fielder, Pizza Hut, US Dairy, New Zealand King Salmon and Mars Wrigley, Andrew has a strong understanding of the strategic approach brands need to thrive within the Chinese market.  TSI is one of the world’s few food and beverage specialists sitting at the intersection of insight, strategy, innovation and creative development. **Tune-in to the episode for more on:** - Priscilla and Andrew's favorite food cities  - Diverse research approaches  - "Culturizing" brand experience  - Obscure musical instruments #### The best 35 minutes you'll spend today. Listen to the full episode [here](https://podcast.littlebirdmarketing.com/priscilla-and-andrew-kuiler-will-only-be-impressed-by-a-hurdy-gurdy). 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