--- title: Chris Dayley Plays Website Design Hot and Cold description: In a recent episode of the Little Bird Marketing Podcast, Priscilla McKinney and Chris Dayley break down A/B testing, discuss the significance of design in decision-making, and burst the bubble on catchall best practices for conversion optimization. image: https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Featured%20Images/chris-dayley-plays-website-design-hot-and-cold.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # Chris Dayley Plays Website Design Hot and Cold ![Photo of Chris Dayley from Disruptive Advertising](https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Featured%20Images/chris-dayley-plays-website-design-hot-and-cold.png) -               How would you describe your website’s conversion rates? Is your traffic hot, and then cold? Are your visitors yes, and then no? Perhaps they’re in, then they’re out; maybe your leads are up, and then they’re down. Do your customers seem wrong when they're right? Does it all just seem so black and then white? If you are in fact trying to tell us that your website’s conversion rates are as antithetical and inconsistent as a certain hit Katy Perry song, well then you’re in luck! In a recent episode of the [Little Bird Marketing Podcast](https://podcast.littlebirdmarketing.com), [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) and [Chris Dayley ](https://www.linkedin.com/in/chrisdayley/)break down A/B testing, discuss the significance of web design in decision-making, and burst the bubble on catchall best practices for conversion optimization.  [![Photo of Chris Dayley from Disruptive Advertising](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/podcast-guest-speaker-headshots%20/Chris_Dayley_Headshot_Final.png?width=200&name=Chris_Dayley_Headshot_Final.png)](https://podcast.littlebirdmarketing.com/priscilla-and-chris-dayley-are-extremely-disruptive) > “I’ve taken the same test concept and ran the same test on two different competitors that supposedly had the same audience, similar products, similar industry, and have seen completely different results. This is because your brand is unique, and your products are unique.” [![Listen to Our Podcast](https://no-cache.hubspot.com/cta/default/597408/0d125d0e-596f-4473-adbf-4174f5fcc0d6.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/0d125d0e-596f-4473-adbf-4174f5fcc0d6) Chris is a neuromarketer and A/B testing wizard at [Disruptive Advertising](https://www.disruptiveadvertising.com/) where he focuses on creating and implementing innovative conversion testing programs for businesses. > “Testing is not about having guaranteed wins; it’s about learning what your audience wants from the site so it’s kind of like playing hot or cold.” As a bonus, he has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is [available here](http://www.disruptiveadvertising.com/guide/)!  Connect with Chris on [Twitter](https://twitter.com/Chrisdayley), [LinkedIn](https://www.linkedin.com/in/chrisdayley/), or [Disruptive Advertising](https://www.disruptiveadvertising.com/).  For more on the A/B testing and conversion rate optimization tune in to ["Priscilla and Chris Dayley are Extremely Disruptive." ](https://podcast.littlebirdmarketing.com/priscilla-and-chris-dayley-are-extremely-disruptive) **Hey! If you like this content, you should subscribe to the podcast! ** Subscribe to Ponderings from the Perch on [iTunes](https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2). [![Subscribe to Our Podcast](https://no-cache.hubspot.com/cta/default/597408/8ade1606-8968-4d31-8afa-8dcad013f8df.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/8ade1606-8968-4d31-8afa-8dcad013f8df) ### Discover More [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Top 10 Critical Conversations with Market Research Leaders](https://blog.littlebirdmarketing.com/critical-conversations-with-market-research-leaders) Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, c... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Priscilla Helps Listeners SOAR™ on the Vibrant Leadership Podcast](https://blog.littlebirdmarketing.com/priscilla-helps-listeners-soar-on-the-vibrant-leadership-podcast) Recently, Nicole Greer hosted Priscilla McKinney on the Vibrant Leadership Podcast, where she revealed the building bloc... [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... ### You may also like: [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Top 10 Critical Conversations with Market Research Leaders](https://blog.littlebirdmarketing.com/critical-conversations-with-market-research-leaders) Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, c... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Priscilla Helps Listeners SOAR™ on the Vibrant Leadership Podcast](https://blog.littlebirdmarketing.com/priscilla-helps-listeners-soar-on-the-vibrant-leadership-podcast) Recently, Nicole Greer hosted Priscilla McKinney on the Vibrant Leadership Podcast, where she revealed the building bloc... [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... [![Subscribe to Our Blog](https://no-cache.hubspot.com/cta/default/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942) [![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com) #### [About](https://littlebirdmarketing.com/about/) [Careers](https://littlebirdmarketing.com/contact-careers/) #### [CONTACT](https://littlebirdmarketing.com/contact/) [Privacy Policy](https://littlebirdmarketing.com/privacy-policy/) [Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) #### [Experience](https://littlebirdmarketing.com/experience/) [Case Studies](https://littlebirdmarketing.com/experience/) [Market Research](https://littlebirdmarketing.com/market-research/) #### [Learn](https://littlebirdmarketing.com/resources/) [Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435) [Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435) [Free Resources](https://littlebirdmarketing.com/resources/) [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) #### Services #### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/) [Brand Identity](https://littlebirdmarketing.com/branding/) [Persona Development](https://littlebirdmarketing.com/buyer-personas/) [Fractional CMO](https://littlebirdmarketing.com/fractional-cmo/) #### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/) [Videography](https://littlebirdmarketing.com/video/) [photography](https://littlebirdmarketing.com/photography/) [Web Design](https://littlebirdmarketing.com/web-design/) [Portfolio](https://littlebirdmarketing.com/content-creation/) #### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/) [SOARTM](https://littlebirdmarketing.com/soar/) [Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint) [Our Famous LinkedIn Course](https://littlebirdmarketing.com/social-influence-course/) [Conference Strategy](https://littlebirdmarketing.com/events-marketing/) [Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing/) #### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/) [B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro) [Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) [Event Marketing](https://littlebirdmarketing.com/events-marketing/) [HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Little Bird Marketing", "url" : "https://blog.littlebirdmarketing.com/author/little-bird-marketing" }, "dateModified" : "2026-02-12T21:05:25.383Z", "datePublished" : "2019-02-07T20:37:00.000Z", "headline" : "Chris Dayley Plays Website Design Hot and Cold", "mainEntityOfPage" : { "@id" : "https://blog.littlebirdmarketing.com/chris-dayley-plays-website-design-hot-and-cold", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png" }, "name" : "Little Bird Marketing" } } ```