--- title: "Ghosts of Business Past: 5 Marketing Resolutions for 2019" description: In a recent podcast episode, Momma Bird – Priscilla McKinney and Little Bird Content Marketing Specialist – Ashley Le Blanc bury the “Cratchit” on bad marketing strategies and give some otherworldly advice that will awaken even the most cantankerous of old strategies in 2019. image: https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Featured%20Images/humbug.gif --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 3 min read # Ghosts of Business Past: 5 Marketing Resolutions for 2019 ![Gif of Ebenezer Scrooge](https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Featured%20Images/humbug.gif) -               Ebenezer is holding a three-hour strategy meeting to discuss marketing plans for his company the night before Christmas. His plan involves stuffing the company’s content with as many keywords as possible. He thinks this a fantastic idea—of course, he does. Ebenezer also thinks having his CMO, Bob, come into the office on Christmas day to crank out as many blogs as possible is great idea. Bob complains he wants to be with his family; Ebenezer suddenly has another great idea for Bob. He suggests Bob bring his youngest son, Tiny Tim, into the office with him. Not only can Tiny Tim help abate his loneliness, but while he's at it, he can help out with the company’s social media posting. Ebenezer believes Tiny Tim will be quite the asset in helping capture his elderly client base on Snapchat, even if it’s only short-lived (!). Bah humbug, indeed.   ![Gif of Ebenezer Scrooge](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/Featured%20Images/humbug.gif?width=480&name=humbug.gif) The moral of this brief vignette is Ebenezer, along with his marketing strategy, both deserve a ginormous judo chop to the jugular. In other words, don’t be a dickens this year and let the ghosts of business past keep haunting your marketing strategies.  In a recent podcast episode, Momma Bird – [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) and Little Bird Content Marketing Specialist – [Ashley Le Blanc](https://www.linkedin.com/in/ashleymariahleblanc/) bury the “Cratchit” on bad marketing strategies and give some otherworldly advice that will awaken even the most cantankerous of old strategies. Here’s a sneak peak of 5 resolutions you should include in your marketing strategy this year: #### **1. Stop selling so hard.** Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying. #### **2. Stop treating social media like an afterthought. ** Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the youngest person in the office (looking at you, Tiny Tim). #### **3. Stop pretending that "content" equals "blogging."**  Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape.  \[ 3a. If it's not an important topic to your ideal client persona, stop blogging about it. Pull reports. Analyze the data. Adapt. \] #### **4. Stop keyword spamming.**  You can't just cram a keyword between every other word in a blog and expect to get results, no matter what the scrooges of the world may believe. It was never a good practice anyway, now it's bad form and completely ineffectual. Just stop please. For more blogging tips, tune-in to "[Priscilla and Ashley Talk Turkey, Robots and Blogging."](https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-turkey-robots-and-blogging)  \[ 4a. Don't put all your eggs in the backlink basket. Internal links build a better network for authority. \] #### **5. Stop winging it.**  Make a plan, and hold your content accountable to your organization and your strategy.  For more on these actionable insights give a listen to ["Priscilla and Ashley Talk New Year Marketing Resolutions"](https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-new-year-marketing-resolutions) and rejuvenate your 2019 marketing plan. Shape it up. Set it Straight. Save Tiny Tim. Rejoice! **Hey! If you like this content, you should tune-in to more of our episodes!**  Listen to Ponderings from the Perch on [iTunes](https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2). [![Listen Now](https://no-cache.hubspot.com/cta/default/597408/fb516e1a-d927-4303-9b6c-fbcfcdd7b0fa.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/fb516e1a-d927-4303-9b6c-fbcfcdd7b0fa) ### Discover More [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Top 10 Critical Conversations with Market Research Leaders](https://blog.littlebirdmarketing.com/critical-conversations-with-market-research-leaders) Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, c... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Priscilla Helps Listeners SOAR™ on the Vibrant Leadership Podcast](https://blog.littlebirdmarketing.com/priscilla-helps-listeners-soar-on-the-vibrant-leadership-podcast) Recently, Nicole Greer hosted Priscilla McKinney on the Vibrant Leadership Podcast, where she revealed the building bloc... [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... ### You may also like: [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Top 10 Critical Conversations with Market Research Leaders](https://blog.littlebirdmarketing.com/critical-conversations-with-market-research-leaders) Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, c... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Priscilla Helps Listeners SOAR™ on the Vibrant Leadership Podcast](https://blog.littlebirdmarketing.com/priscilla-helps-listeners-soar-on-the-vibrant-leadership-podcast) Recently, Nicole Greer hosted Priscilla McKinney on the Vibrant Leadership Podcast, where she revealed the building bloc... [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... [![Subscribe to Our Blog](https://no-cache.hubspot.com/cta/default/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/e5d51084-dac7-45d2-a5be-6afe7cbfb942) [![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com) #### [About](https://littlebirdmarketing.com/about/) [Careers](https://littlebirdmarketing.com/contact-careers/) #### [CONTACT](https://littlebirdmarketing.com/contact/) [Privacy Policy](https://littlebirdmarketing.com/privacy-policy/) [Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) #### [Experience](https://littlebirdmarketing.com/experience/) [Case Studies](https://littlebirdmarketing.com/experience/) [Market Research](https://littlebirdmarketing.com/market-research/) #### [Learn](https://littlebirdmarketing.com/resources/) [Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435) [Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435) [Free Resources](https://littlebirdmarketing.com/resources/) [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) #### Services #### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/) [Brand Identity](https://littlebirdmarketing.com/branding/) [Persona Development](https://littlebirdmarketing.com/buyer-personas/) [Fractional CMO](https://littlebirdmarketing.com/fractional-cmo/) #### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/) [Videography](https://littlebirdmarketing.com/video/) [photography](https://littlebirdmarketing.com/photography/) [Web Design](https://littlebirdmarketing.com/web-design/) [Portfolio](https://littlebirdmarketing.com/content-creation/) #### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/) [SOARTM](https://littlebirdmarketing.com/soar/) [Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint) [Our Famous LinkedIn Course](https://littlebirdmarketing.com/social-influence-course/) [Conference Strategy](https://littlebirdmarketing.com/events-marketing/) [Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing/) #### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/) [B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro) [Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) [Event Marketing](https://littlebirdmarketing.com/events-marketing/) [HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Little Bird Marketing", "url" : "https://blog.littlebirdmarketing.com/author/little-bird-marketing" }, "dateModified" : "2024-09-13T21:58:24.993Z", "datePublished" : "2019-01-25T15:39:00.000Z", "headline" : "Ghosts of Business Past: 5 Marketing Resolutions for 2019", "mainEntityOfPage" : { "@id" : "https://blog.littlebirdmarketing.com/ghosts-of-business-past-5-marketing-resolutions-for-2019", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png" }, "name" : "Little Bird Marketing" } } ```