Do you feel like your marketing messages are falling flat? Are you reaching your ideal client? When it comes to marketing– it’s all about the want. To achieve the sales goals of your dreams, you have to focus on the customer’s want, not their need.
In a recent episode of Ponderings from the Perch, the Little Bird Marketing podcast, Priscilla McKinney and Maribeth Kuzmeski get nerdy about marketing to your ideal buyer persona. Throughout the episode, the two geek out about their experiences as entrepreneurs, marketers and podcast hosts.
“In marketing, we can’t always market the need. For instance, we work with a lot of financial advisors, and financial advisors do financial planning. They think it’s the most important thing because it’s the base of everything they do– the financial plan. But there isn’t a person out there that’s dying to sit down and spend hours and hours and hours getting a financial plan. So we have to market what people want, not what they need.”
Our guest, Maribeth Kuzmeski, is a marketing strategist, advisor to financial services companies, bestselling author of seven (yes, we said SEVEN) books and a professional speaker. This chick knows her stuff– her specialties include marketing, sales, relationship development and branding. She’s also the host of The Female Insight Zone– a podcast that uncovers success stories from powerful women in the business world.
This episode is a goldmine full of insights on reaching your ideal customer, hosting your own podcast and amplifying your voice. Start listening to, “Priscilla and Maribeth Kuzmeski are Total Podcast Nerds,” by clicking here.
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