Have you considered what a podcast could do for your marketing strategy? The results could completely change your marketing efforts, but taking the plunge into the world of podcasting can be scary. Momma Bird, Priscilla McKinney and friend Deirdre Breakenridge are all too familiar with that feeling.
In a recent episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla was joined by Deirdre Breakenridge of the Women Worldwide podcast and Pure Performance Communications. Priscilla and Deirdre share a love of communication, marketing and, you guessed it, podcasting! The two are now hosts of successful podcast shows, but they had to start somewhere.
Are you wanting to start a podcast of your own? Before you do, consider these insights from Deirdre Breakenridge to amplify your future success:
Do a Test Run
“For me, to make the plunge and to know that I was going to be dedicated to this, I kind of wanted to get a feeling, ‘Will I even like this?’ So I actually became a guest host on a show a few times, and loved it! And that right there sealed the deal.”
Visualize Your Potential
“The potential of Women Worldwide is really this network, and I find myself constantly connecting people through this network, and I also see them connecting with one another and just doing great things. I am really hoping that Women Worldwide turns into something that is not just virtual, but becomes in the physical realm.”
Dream up a Guest List
“Your guests are an opportunity to do something together. That guest in the seat is really important.”