The Rules of (Customer) Attraction: A Humanizing Approach to Marketing
Date: November 15 2019
"I will tell you, you are not the average marketing agency." - David Paull on Little Bird Marketing
The Bible has preached it, Aretha sang about it, and your audience craves it... all they're askin' is for is a little R-E-S-P-E-C-T! What successful marketing and lead generation really boil down to is a maxim old as time: treat others as you want to be treated.
So what does that mean when it comes to your marketing strategy?
It means remember your audience is human. They don't want to be bombarded with sales-y, sell-y, self-promotional content. They don't want products and services incessantly jammed down their throats. And, they sure as hell don't want you asking them to hop in the sack right off the bat to do business.
The importance of being process-oriented in your marketing strategies
How to ensure your content goes from broadcasting to engaging
The difference between content marketing and social media strategies
The art of reciprocity and lead generation
If you’re an entrepreneur, business owner, or C-Suite executive and you find yourself weighed down by an unorganized marketing strategy give this podcast a listen for some inspiration.