--- title: "This Sh*t is Bananas: Kristin Luck on Business Survival During a Crisis" description: Priscilla McKinney and Kristin Luck join forces to take a deep look at what constitutes a successful business mindset during trying times. image: https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20200424-this-shit-is-bananas-kristin-luck/20200420-lbm-b-a-n-a-n-a-s.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # This Sh\*t is Bananas: Kristin Luck on Business Survival During a Crisis ![This Sh*t is Bananas: Kristin Luck on Business Survival During a Crisis](https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20200424-this-shit-is-bananas-kristin-luck/20200420-lbm-b-a-n-a-n-a-s.png) -               #### **"The mistake that I see many companies making is that the very first thing they always cut is marketing. And it just... fucking kills me."** Decisions... Decisions... Decisions... In crisis mode, it's all about making the decision that is directly in front of you - each one leading to a microstep forward in unpredictable circumstances. Whether it be a global pandemic, natural disaster or financial instability, the decisions you make during a crisis have a significant impact on the survival of your business.  In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) (Momma Bird at Little Bird Marketing) and pal [Kristin Luck](https://www.linkedin.com/in/kristinluck/) (Founder of [ScaleHouse](https://www.scalehouse.consulting/)) pull from their personal experiences to share what adaptations are the most crucial during times of crisis.  Kristin is a well known champion of growth, research and strategy. She serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits.  In a recent episode of Ponderings from the Perch, Priscilla and Kristin join forces to take a deep look at what constitutes a successful business mindset during trying times. --- ### **Here are 4 key pieces of advice to keep your business moving forward during a crisis:**   #### 1. Don't Go Invisible  ![20200420-lbm-luck-podcast-quote-4](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20200424-this-shit-is-bananas-kristin-luck/20200420-lbm-luck-podcast-quote-4.png?width=600&name=20200420-lbm-luck-podcast-quote-4.png) #### 2. It's Not Too Late to Start Content Marketing ![20200420-lbm-luck-podcast-quote-5](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20200424-this-shit-is-bananas-kristin-luck/20200420-lbm-luck-podcast-quote-5.png?width=600&name=20200420-lbm-luck-podcast-quote-5.png) #### 3. Don't Cut Your Marketing  ![20200420-lbm-luck-podcast-quote-3](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2020-blogs/20200424-this-shit-is-bananas-kristin-luck/20200420-lbm-luck-podcast-quote-3.png?width=600&name=20200420-lbm-luck-podcast-quote-3.png) #### 4. 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