--- title: Unfocused Marketing Strategies Sleep With the Fishes description: In a recent episode of A Shark's Perspective, Momma Bird and CEO of Little Bird Marketing Priscilla McKinney joins host Kenneth (Shark) Kinney as they dive into the murky waters of marketing and give advice on how to keep your marketing strategy relevant and focused on you broader marketing goals. image: https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Blog%20Pocast%20Recaps/20190320-unfocused-marketing-strategies-sleep-with-the-fishes/unfocused-marketing-strategy-sleeps-with-the-fishes.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 2 min read # Unfocused Marketing Strategies Sleep With the Fishes ![jaws](https://blog.littlebirdmarketing.com/hubfs/blog/2019-blogs/Blog%20Pocast%20Recaps/20190320-unfocused-marketing-strategies-sleep-with-the-fishes/unfocused-marketing-strategy-sleeps-with-the-fishes.png) -               Does it feel like your marketing strategy is lost at sea? Well don't become the chum in an ocean full of marketing Great Whites! If you're feeling overwhelmed and fear that you're missing the boat with your marketing goals, chances are you don't need a bigger boat, but a clearer focus.  ![jaws gif](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/gifs/jaws.gif?width=500&name=jaws.gif)  In a recent episode of [A Shark's Perspective](https://www.asharksperspective.com/episode-92-priscilla-mckinney), Momma Bird and CEO of Little Bird Marketing [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) joins host [Kenneth (Shark) Kinney](https://www.linkedin.com/in/kennethkinney)  as they dive into the murky waters of marketing and give advice on how to keep your marketing strategy relevant and focused on your broader marketing goals.  > "You can see the difference between a company that comes out ahead and one that fails based on the quality of their persona work. The company who gets there with the most fun and with the most sense of purpose is the one who did their buyer persona work." **Tune-in to this episode of A Shark's Perspective podcast to hear more about: ** - The power of saying "NO" - Marketing silos on social channels  - The value of sharing your marketing strategy to create buy-in  - The importance and integration of ideal buyer personas  - Why your content and content strategy are like a Thanksgiving Turkey 🦃  [![Priscilla McKinney on A Shark's Perspective Podcast](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2019-blogs/Blog%20Pocast%20Recaps/20190314-a-sharks-perspective/Priscilla-On-A-Sharks-Perspective.jpg?width=400&name=Priscilla-On-A-Sharks-Perspective.jpg)](https://www.asharksperspective.com/episode-92-priscilla-mckinney)If you’re an entrepreneur, business owner, or C-Suite executive and you find yourself weighed down by an unorganized marketing strategy give this podcast a listen for some inspiration. Click here to listen to [“How to Stay Focused on Your Marketing Goals"](https://www.asharksperspective.com/episode-92-priscilla-mckinney) on A Shark's Perspective podcast.  **Or check it out here!** ### Discover More [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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[Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... ### You may also like: [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Market Research](https://blog.littlebirdmarketing.com/topic/market-research) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Top 10 Critical Conversations with Market Research Leaders](https://blog.littlebirdmarketing.com/critical-conversations-with-market-research-leaders) Market research is a critical component of any successful business strategy. By gathering insights and analyzing data, c... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) [Podcasting](https://blog.littlebirdmarketing.com/topic/podcasting) ## [Priscilla Helps Listeners SOAR™ on the Vibrant Leadership Podcast](https://blog.littlebirdmarketing.com/priscilla-helps-listeners-soar-on-the-vibrant-leadership-podcast) Recently, Nicole Greer hosted Priscilla McKinney on the Vibrant Leadership Podcast, where she revealed the building bloc... [Podcast](https://blog.littlebirdmarketing.com/topic/podcast) ## [Priscilla’s First Quarter Podcast Flight Log](https://blog.littlebirdmarketing.com/priscillas-first-quarter-podcast-flight-log) Stardate 74754.1 The first quarter of 2021 found our CEO and Momma Bird, Priscilla McKinney putting in lots of flight ho... 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