Donde estas, Jill? Où es-tu, Jill? Wo bist du, Jill?
Oh, there you are! You see, Jill Bishop is a hard woman to find. As founder and CEO of Multilingual Connections, she is constantly transporting around the globe both virtually and physically to help bridge the gap between different languages and cultural contexts. Luckily, we were able to catch up with her and find out what she's been up to on this episode of Ponderings from the Perch.
In this episode, Priscilla McKinney and Jill discuss the importance of translation in market research and the risks businesses face when failing to localize. In addition, she gives examples of fun marketing blunders and tips on how to save on costs when using translation tools.
“There’s a time and a place for all different types of levels of translation or automation. But it’s just interesting to see how much the industry has changed and what originally was viewed as a threat is just another opportunity as the need for translation is growing and growing, as the need for connections is growing across the world.”
Jill Bishop is passionate and committed to providing translation, transcription, and subtitling across the globe. Being able to connect people from all walks of life is what her company, Multilingual Connections is all about.
Jill’s background includes a Master's and Ph.D. in Linguistic Anthropology, teaching, user research, and language consultation, all of which have helped shaped the backbone of Multilingual Connections.
If your business is looking to grow it's multilingual audience, don't get lost in translation! Tune in to "Priscilla and Jill Bishop - Cultural Anthropologists Unite!"
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