--- title: 5 Reasons Your Business Should Prioritize Social description: Effective social media posting needs to be recognized for the powerful marketing tool that it is, here are 5 reasons your business should prioritize social media. image: https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20200807-5-reasons-your-business-should-prioritize-social/20200720-lbm-5-reasons-your-business-should-prioritize-social.jpg --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 4 min read # 5 Reasons Your Business Should Prioritize Social ![5 Reasons Your Business Should Prioritize Social ](https://blog.littlebirdmarketing.com/hubfs/blog/2020-blogs/20200807-5-reasons-your-business-should-prioritize-social/20200720-lbm-5-reasons-your-business-should-prioritize-social.jpg) -               Social media is no longer just a place for sharing pictures of your lunch or keeping up with high school peers. As one of the most powerful marketing resources available today, the benefits of social media for business are abundant.  While many companies identify social media as an important part of their [annual marketing plan,](https://blog.littlebirdmarketing.com/5-things-to-include-in-your-annual-marketing-plan) few are truly prioritizing proper best practices. Often, social media responsibilities get passed to the junior employee, the intern or the President’s niece - simply because it’s something that SEEMS easy to do. --- #### But effective social media marketing is far from easy, and it needs to be recognized for the powerful marketing tool that it is. --- To prove our point, here are **5 reasons your business should prioritize social media marketing:**   #### 1. Social Media is Where the People are Spending Their Time There are a staggering 3.48 billion social media users worldwide. And those users are spending an average of over 2.5 hours a day glued to that screen. #### 2. Different Social Media Channels Help You Reach Specific Audiences Each platform encourages different behavior and engages different audiences.  [![Little Bird's Facebook](https://blog.littlebirdmarketing.com/hs-fs/hubfs/email/social_icons/2018/facebook-logo.png?width=100&name=facebook-logo.png)](https://www.facebook.com/littlebirdmarketing) **Facebook** is a multigenerational platform reaching audiences of all types.   [![Little Bird's Instagram](https://blog.littlebirdmarketing.com/hs-fs/hubfs/email/social_icons/2018/instagram-logo.png?width=100&name=instagram-logo.png)](https://www.instagram.com/littlebirdmktg/) **Instagram** is used primarily by Millennials and Generation Z. It's a great platform for reaching this younger demographic.   [**![Little Bird's LinkedIn](https://blog.littlebirdmarketing.com/hs-fs/hubfs/email/social_icons/2018/linkedin-logo.png?width=100&name=linkedin-logo.png)**](https://www.linkedin.com/company/little-bird-marketing/) **LinkedIn** is for professionals. You’ll find business-minded readers and thought leaders alike.   [![Little Bird's Twitter](https://blog.littlebirdmarketing.com/hs-fs/hubfs/email/social_icons/2018/twitter-logo.png?width=100&name=twitter-logo.png)](https://twitter.com/LittleBirdMktg) **Twitter** is also a multigenerational platform with a time-sensitive twist. That’s what makes it great for news, updates and breaking stories. #### 3. Social Media Tools Provide Strategic Insights Each social media platform has its own set of tools. When utilizing these tools, you can collect data like demographics, locations and other insights to use to your benefit. On Facebook, you can use tools like Facebook Ads and Facebook Pixel to [target a specific audience](https://blog.littlebirdmarketing.com/put-your-dukes-up-boosting-posts-vs.-running-ads-on-facebook) and track the performance of your investment. Need to run an ad campaign for single mothers between the age of 30 and 40? No problem. Just select the specs of your desired audience and let Facebook do the rest. --- #### Tired of guessing writing content to the general public? Get specific and write to your most ideal customer. Download our free guide to perfecting buyer personas! [![Download the Perfect Persona Guide](https://no-cache.hubspot.com/cta/default/597408/fd37d967-dfbd-4a06-a8d0-74e3418df266.png)](https://cta-redirect.hubspot.com/cta/redirect/597408/fd37d967-dfbd-4a06-a8d0-74e3418df266) --- #### 4. Social Media Humanizes Your Brand Social media can be a vehicle for making your brand seem more [personal and accessible](https://blog.littlebirdmarketing.com/sarah-marshank-podcast-recap-blog). You can create a personal connection with your audience through effective live streams and 24-hour story tools. Facebook Live, Instagram Stories and other similar features can promote positive brand opinions through carefully crafted “behind-the-scenes” looks at your company culture, product development process or access to more unscripted videos and posts. To make this process not as daunting there are plenty of social media scheduling systems available. A few of our favorites are [Hubspot,](https://www.hubspot.com/)[Later,](https://later.com/)[Hootsuite](https://signup.hootsuite.com/pro-ent-na-english-r10/)and [Buffer.](https://buffer.com/) We all want to connect with our audience, but we don't necessarily have time to create a post for every platform every day. These systems allow you to have a strategic social media plan that engages and connects with your audience by scheduling posts well in advance. #### 5. Social Media Increases Inbound Traffic Social media is the best way to promote and re-promote content your fans love. The reach of every blog, video and podcast is extended thanks to the power of social promotion. From social sharing buttons within your content, to promotional posts that put your content in front of your followers, social media promotion is a proven way to increase the reach of your content and brand. Whether you’ve been [neglecting your social media](https://blog.littlebirdmarketing.com/5-social-media-marketing-lessons-to-prevent-face-palm-worthy-mistakes) or you’ve lost your way while trying to make your posts engaging, we encourage you to recommit to making your social stellar! Start with a strategy session focused on the intention of creating relevant and fresh content your ideal follower will love! --- ### Does your social media strategy need a boost? 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[Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Is LinkedIn the Best Social Platform for Lead Generation?](https://blog.littlebirdmarketing.com/is-linkedin-the-best-social-platform-for-lead-generation) Every time I teach a LinkedIn seminar, someone asks me the same question. Is LinkedIn really the best social platform fo... [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [New Year, New Social Content Calendar](https://blog.littlebirdmarketing.com/new-year-new-social-content-calendar) It's that time again. Your calendar is filling up with 2025 planning meetings, and somewhere on that agenda is "social m... ### You may also like: [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) Nobody wants to be a benchwarmer, but neglecting to invest in your LinkedIn can put you on the sidelines. 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