Our very own Momma Bird, Priscilla McKinney, was a recent guest on the Data Gurus Podcast hosted by Sima Vasa. In this episode, the two discuss Priscilla's journey from watching her marketing firm burn to the ground a few months after the Joplin tornado in 2011 to growing the successful Little Bird Marketing, as well as her acquisition of Clear Marketing & Entertainment Group in 2019.
"I think what’s more powerful is to change your view of your personal brand and really hone in on what your intentions are." - Priscilla McKinney
The conversation is full of personal and professional insight from Priscilla - going into detail about upscaling her own business, the idea of personal branding, working in market research and connecting the idea that those in market research need to market themselves if they want to become an authority in their field.
Priscilla mentions one of the pitfalls of people working in market research is that they avoid advertising themselves because they don't want to fall into the "look-at-me" archetype of self promotion. Priscilla shares her observations and gives advice to those in the insights industry.
They dive into the true, yet tongue-twisting saying that marketing your own market research company is necessary and can successfully be done if you’re being honest about yourself and your work. They share that no matter the buyer persona you’re trying to target, everyone wants authenticity!