--- title: One Strategy to Rule Them All - Utilizing Content to Reach Your Goals description: Exceptional content is never late, Frodo Baggins. Nor is it early. It arrives precisely when it is meant to. Learn how effective content marketing is the foundation of a solid strategy to reach your marketing goals. image: https://blog.littlebirdmarketing.com/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/one-strategy-to-rule-them-all.png --- [![new-logo](https://blog.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Notes from the Nest](https://blog.littlebirdmarketing.com/hubfs/2023-lbm-nftn-page-header.png) ## [Helpful Tips from the "Peeps" at Little Bird Marketing](https://info.littlebirdmarketing.com/subscribe-to-our-blog) [Subscribe](https://info.littlebirdmarketing.com/subscribe-to-our-blog) Latest [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) August 20, 2026 [READ MORE](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) - CATEGORIES ### Subscribe to Email Updates The Little Bird Marketing Blog Notes From the Nest 7 min read # One Strategy to Rule Them All - Utilizing the Power of Content to Reach Your Goals ![Email - 90% Txt or Instant messaging - 90% Social Networks - 74% Online Videos 69% Shopping 68% Streaming asst. audio 52% School stuff 19%](https://blog.littlebirdmarketing.com/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/one-strategy-to-rule-them-all.png) -               ![THE ONE ring - handcrafted with love](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/handcrafted-with-love.gif?width=282&name=handcrafted-with-love.gif)Here’s an analogy for you...In order to create *The One* ring, Sauron had to forge it in the hottest fire he could lay his grubby paws on. Thusly, the only thing that could destroy it was the same, super-intense heat - Mount Doom. Let us consider the ramifications of this, Precious. If your marketing strategy is forged in your little sister’s EZ bake oven, it won’t take much to undo it. How to combat this then? What does the hottest fire around equate to in marketing terms? **Answer - Exceptional content**. The hotter the 🔥 of your content, the less breakable your overall strategy will be. The internet - despite its many faults - is where people go for information. [5 billion](https://www.statista.com/statistics/617136/digital-population-worldwide/) people, approximately, are active internet users. So, for perspective, we have about [7.7 billion](https://en.wikipedia.org/wiki/Demographics_of_the_world) people on earth. Bunches of those people are babies and very old people - people too young and too old to use computers (or care about a digital life). If we consider that about 65% of that total population is between the ages of 15 and 65, then that 5 billion accounts for all but .8 billion *(basically, your aunt who lives too far outside of city limits to get the internet x every family / cellular tower density in the corresponding area.)* In short, if you’re marketing something, you can’t use the excuse that your audience isn’t on the internet. **They’re there.** ![Just a dramatic simplification of the population of the entire world, based on internet use](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/population-of-the-world-based-on-internet-use-01.png?width=2500&name=population-of-the-world-based-on-internet-use-01.png) But what are they doing on the internet? Here you go, truncated from [Statista’s data.](https://www.statista.com/statistics/183910/internet-activities-of-us-users/) ![Internet usage: Email - 90% Txt or Instant messaging - 90% Social Networks - 74% Online Videos 69% Shopping 68% Streaming asst. audio 52% School stuff 19%](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/what-are-all-those-internet-people-doing-01.png?width=10593&name=what-are-all-those-internet-people-doing-01.png) Basically, they’re just doing the same stuff you do. But here’s an important one - according to [AdWeek](https://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/)... **81% of Shoppers Conduct Online Research Before Buying!** Guess what else? Every one of those internet activities above is a channel for marketing toward those pre-purchase researchers! Returning to the original question, developing a strong marketing platform consists of three parts... 1. knowing who your audience is, and 2. creating the content they want, and 3. making sure they can access that content. Parts one and two are two sides of the same coin. [How can you give them the content you want if you don’t know who they are?](https://blog.littlebirdmarketing.com/the-dos-and-donts-of-buyer-personas) Wait, wait! Let’s try a harder one: *A box without hinges, key or a lid, yet golden treasure inside is hid.* ![Bagginsies](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/bagginsies.gif?width=365&name=bagginsies.gif) Seriously, though, [we have a ton of information available to help you through the persona work](https://www.littlebirdmarketing.com/buyer-personas/). So for the remainder here, we’ll just focus on making sure that relevant content is accessible to your [already complete ideal buyer persona](https://blog.littlebirdmarketing.com/youre-reading-this-because-you-fit-our-buyer-personas). Even if we look at the internet as a place that’s completely free\*\*, there’s still something between your killer content and your audience. It’s the billions of other pieces of available content out there. It’s the method of searching. It’s those cat videos, Vine-remembrance compilations and super-specific fan fiction. You wrote a great song, Petey, but nobody heard it. ![I was just sort of making it up as I went. ](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/petey.gif?width=245&name=petey.gif) *(\*\*Also, it’s completely not completely free. There’s all sorts of ranking and weighting mechanisms in every single platform, based on algorithms of perceived value to wide cross-sections of demographic bases.)* Again, if you have your ideal buyer persona developed, you already know what a customer is asking, and how they’re asking it before they even have the question. **So you create!** What are you going to create? [Blogs!](https://blog.littlebirdmarketing.com/blogging-aint-nobody-got-time-for-that-but-why-you-should-make-some) [Blog series!](https://blog.littlebirdmarketing.com/how-to-make-every-blog-even-more-awesome)[Videos!](https://blog.littlebirdmarketing.com/video-killed-the-radio-star-inbound-marketing-facebook-advertising) [Podcasts!](https://blog.littlebirdmarketing.com/how-a-podcast-interview-fits-into-your-marketing-plan) [Quizzes!](https://blog.littlebirdmarketing.com/quizzes-bring-content-marketing-to-life) [Emails!](https://blog.littlebirdmarketing.com/4-ways-to-stay-relevant-with-email-marketing-infographic) [Social media posts!](https://blog.littlebirdmarketing.com/expose-yourself-the-power-of-social-media-marketing) That’s what you’re going to make. All of those things, and then you’re going to connect them. Check this out------ According to the [Content Marketing Institute,](https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/) the most effective way to gain SEO ranking is to **CREATE CONTENT**. You want *434% more search engine indexed pages?* Yes. Yes, you do. [So make some content](https://blog.littlebirdmarketing.com/the-future-of-content-marketing). And make sure that content goes together. The hivemind interweb understands when you’re writing multiple blogs on the same topic, and it says \[in a Borg voice, probably\] “Hey, this site has all the good stuff. Seems like an authority, except for all the weird movie references. Let’s bump it higher in the rankings.” [We have more about that idea in a different blog.](https://blog.littlebirdmarketing.com/say-hello-to-topic-clusters-the-next-evolution-of-content-marketing) ![Resistance is futile](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/borg.gif?width=421&name=borg.gif) **Here are a couple other things to keep in mind while you’re making that content:** - Make good content, but you don’t have to be an *artisté*. Content on the internet is like a bowl of potato chips at a party. You can’t expect every guest to savor each chip through the whole party. They’re going to consume them. If the chips are good, and you refill the bowl they’ll probably have more. - Get specific! Understand that people are going to skim your blog. It’s okay. But don’t use that as an excuse to cut corners. Get some hard facts. Consult some third-parties. Get some statistics. It builds trustworthiness and validity, and the people who skim might just come back later to do more in-depth searching. Check out this [Forbes article](https://www.forbes.com/sites/allbusiness/2019/10/27/7-ways-to-increase-the-credibility-of-your-blog-content/?sh=65e267c34023) about the importance of well-researched stats. - We’re about to make that potato chip metaphor a little weird. The writing of the content is just the beginning of getting engagement. Unless you have people hanging on your website’s blog, waiting for the latests tidbit to drop, you will need to inform the public that the content is available. For that, [use the social media channels](https://blog.littlebirdmarketing.com/priscillas-4-tips-for-businesses-stressed-by-the-new-facebook-algorithm) that your ideal buyer persona uses, and [be sure to tell them in a good way](https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-turkey-robots-and-blogging). Don’t mumble, “hey.. I made a blog, you guys,” and expect them to knock down your door. You need to convey [how the blog is going to help your client](https://podcast.littlebirdmarketing.com/priscilla-beats-the-persona-drum) in a direct and efficient way, so they want to click through and read it. - Get help if you need it. The reason why businesses hire marketing agencies is so they can continue focusing on what they do best. We believe in you, and in the value of the content you can be creating - but if you need help, [that’s pretty much what we’re here for](https://info.littlebirdmarketing.com/soar-system). Take a look at [our experience](https://littlebirdmarketing.com/experience/), and [give us a shout](https://www.littlebirdmarketing.com/contact/)if you think you’re a good fit for our marketing services. **There you go!** In addition to the links above, you can find a vast trove of additional information in our guide,[The Future of Marketing](https://info.littlebirdmarketing.com/the-future-of-marketing-landing) to get an even better understanding of these principles. [![2020-lbm-the-future-of-marketing-booklet-icon-2](https://blog.littlebirdmarketing.com/hs-fs/hubfs/2020-lbm-the-future-of-marketing-booklet-icon-2.png?width=210&name=2020-lbm-the-future-of-marketing-booklet-icon-2.png)](https://info.littlebirdmarketing.com/the-future-of-marketing-landing)*Make content so good that your ideal client runs to it and hugs it like it was a long lost friend. Like, um...* ![Awwww!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/loving-embrace-2.gif?width=245&name=loving-embrace-2.gif) *or...* ![Awwwww!!](https://blog.littlebirdmarketing.com/hs-fs/hubfs/blog/2018-blogs/20181115-one-strategy-to-rule-them-all-content-marketing/loving-embrace.gif?width=270&name=loving-embrace.gif) ### Discover More [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://blog.littlebirdmarketing.com/topic/brand-strategy) ## [6 of the Best/Worst Rebrands of All Time](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) [Read more](https://blog.littlebirdmarketing.com/6-of-the-best-worst-rebrands-of-all-time) Popular [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Benchmarks for Your Lead Generation Funnel](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) [Read more](https://blog.littlebirdmarketing.com/benchmarks-for-your-lead-generation-funnel) Popular [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) ## [30 Effective LinkedIn Headline Examples for Meaningful Connections](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) [Read more](https://blog.littlebirdmarketing.com/linkedin-headline-examples-to-boost-your-profile) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) Nobody wants to be a benchwarmer, but neglecting to invest in your LinkedIn can put you on the sidelines. [Better Blogging](https://blog.littlebirdmarketing.com/topic/better-blogging) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Topic Clusters: The Next Evolution of Content Marketing](https://blog.littlebirdmarketing.com/say-hello-to-topic-clusters-the-next-evolution-of-content-marketing) A marketing career often feels like this. You build a strategy, execute it well, and wait for the foundation to shift. T... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Organizing Marketing Chaos: The LBM SOAR™ System](https://blog.littlebirdmarketing.com/organizing-marketing-chaos-the-lbm-soar-system) Creating and executing an annual marketing plan can feel like absolute chaos. Whether it's finding the time or resources... ### You may also like: [Social Media for Business](https://blog.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://blog.littlebirdmarketing.com/topic/linkedin-success) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Digital Transformation](https://blog.littlebirdmarketing.com/topic/digital-transformation) ## [15 Ways to Up Your B2B Game on LinkedIn: Your FAQs Answered](https://blog.littlebirdmarketing.com/15-ways-to-up-your-b2b-game-on-linkedin-your-faqs-answered) Nobody wants to be a benchwarmer, but neglecting to invest in your LinkedIn can put you on the sidelines. [Better Blogging](https://blog.littlebirdmarketing.com/topic/better-blogging) [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Topic Clusters: The Next Evolution of Content Marketing](https://blog.littlebirdmarketing.com/say-hello-to-topic-clusters-the-next-evolution-of-content-marketing) A marketing career often feels like this. You build a strategy, execute it well, and wait for the foundation to shift. T... [Content Marketing](https://blog.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://blog.littlebirdmarketing.com/topic/lead-generation) ## [Organizing Marketing Chaos: The LBM SOAR™ System](https://blog.littlebirdmarketing.com/organizing-marketing-chaos-the-lbm-soar-system) Creating and executing an annual marketing plan can feel like absolute chaos. Whether it's finding the time or resources... 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